Do you thrive on building meaningful connections with customers and driving growth?
Be part of a dynamic and future-focused customer-owned bank Excellent career progression and professional development opportunities Join a team that's growing together and shaping tomorrow
About the role
As the Marketing Manager of Customer Growth at Hume Bank, you will lead strategies that will shape the future of our customer relationships.
The role is responsible for developing and implementing customer acquisition strategies to grow our customer base and retain existing ones.
By integrating key marketing principles with customer lifecycle management, you will drive growth and engagement across the customer portfolio.
You will have a flair for creating targeted campaigns to support strategic priorities, with a focus on omni-channel customer engagement activities including onboarding and product/service communications as well as cross-sell/upsell campaigns.
Working collaboratively with cross-functional teams, you will bring marketing projects to life whilst aligning them with Hume Bank's vision and values.
This is a full-time permanent position based at our head office in Albury, NSW.
Flexible hybrid working arrangements, such as Working from Home, are available when residing in the Albury area.
What you can expect
Reporting to the Head of Brand, you will: Develop and execute a comprehensive customer acquisition strategy to drive growth and expand our customer base, leveraging both digital and traditional marketing channels.
Create targeted campaigns to attract new customers, including promotions, events, partnerships, and content marketing.
Develop a robust customer engagement and retention strategy to enhance loyalty and lifetime value through personalised marketing efforts and engagement programs.
Utilise data-driven insights to inform marketing strategies, identify trends, and measure the effectiveness of campaigns.
Ensure consistent messaging across all touchpoints to maintain a cohesive brand experience.
Collaborate on cross-functional projects that support customer growth and retention goals.
About you
To be successful in this role, you'll have: Tertiary qualifications in marketing/communications or related field At least 5 years previous experience in customer acquisition and retention, performance marketing, product marketing or related field Strong track record of delivering successful commercial marketing strategies and driving growth Excellent understanding of data analytics, CRM systems, and marketing platforms Confident in utilising analytics to ensure we are providing impactful customer experiences Outstanding oral and written communication, interpersonal and stakeholder management skills with a collaborative mindset.
About Us
At Hume Bank we've always believed the future is bright.
In 1955 we started as a cooperative investment and building society to help people in our community achieve their dream of owning a home.
Since then, we've grown to be one of Australia's most successful regional banks, receiving awards from Canstar, RateCity, Mozo and Finder, and we still remain 100% customer-owned.
Banking Brighter is about more than just banking.
It's about returning our profits back into the community and into the hands of our customers, and leading the way with innovation, technology and changing the future of our industry.
How to apply
If you have a true passion for exceptional customer service and are able to align products and services to meet our customers financial goals, click apply, to submit your application (resume and cover letter) or email your application to careers@ humebank .com .au
.
Applications must contain a resume and cover letter
outlining your interest in the position.
If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway, just make sure to include a cover letter to let us know why you'd be a great fit for the team.
Screening and interviews may commence prior to closing date.
Hume Bank is an equal opportunity employer and welcome and encourage people from all backgrounds to apply.
We are committed to building a culture that is inclusive, providing an ethical and diverse workplace where everyone is respected.
If you require any reasonable adjustments to the recruitment process or the role, please let us know by contacting careers@ humebank .com .au
Our process
Once the role is closed, we review all applications against the requirements, creating a shortlist for further review.
If your application is successful, you may receive an initial screening call to further assess your suitability, before being invited to an interview.
We conduct two rounds of interviews, with the first interview being held with the supervisor and a member of our People Team.
You may be invited back to a shorter second round interview with the head of the department.
The final stage is to compete some quick compliance checks, before (hopefully) receiving an offer.
We are committed to providing all applicants an outcome for their application.
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