We're on a mission to bring new and uplifting experiences to our guests, transforming flying from simply 'nice', to something wonderful.
Like any good mission, this one starts with our people.
Which is why we encourage our team to embody the fun, laid back, authentic spirit we've become famous for. Because when they're free to be themselves, they're better able to own their personal responsibilities and go the extra mile to help our guests.
Velocity Frequent Flyer, Marketing & Communications
Marketing Leader Everyday SpendHello. We're Velocity Frequent Flyer, one of Australia's largest loyalty programs. With more than 11 million members (and counting!), we live and breathe travel, and we love sharing our passion for memorable experiences with our members.
Imagine being immersed in a world where every day is an adventure, where you have the power to turn dreams into reality. Where you're a part of a team that's rewriting the rules for how loyalty programs work and what they can bring to members. That's the journey you'll be on in our team. Enabling members to redeem their points fast for breathtaking getaways, financial benefits, shopping experiences and a whole lot more. All the while benefiting from a role that is part of the Virgin Australia Group, with all the exciting perks, support and opportunity available to our team members.
What you'll be doing: As the Marketing Leader in our Everyday Earn Consumer space, you not only own the overarching marketing strategy and delivery at both a portfolio and individual partner level for your Squad, but also develop, implement and drive the change management of strategies that impact how our business works (e.g. a new go to market approach for partner marketing). You'll strive to achieve the OKRs of your squad and objectives of your partner while always balancing the customer experience of our Velocity members. You will inspire and motivate your team and colleagues within your Squad and across the business to reach their full potential and thrive in change.
This role reports into the Head of Coalition Marketing and works within the Everyday Earn Squad.
You'll be great in this role if you: Have leadership experience across a breadth of marketing disciplinesAre comfortable with commercial and budget managementHave the ability to influence senior stakeholdersCome with experience in leading, planning and optimising integrated marketing campaignsUnderstand CRM and lifecycle marketing experienceCan critically analyse marketing programs and their effectiveness, and course correct at pace.Have a strong skillset and knowledge of data-driven and digital marketing techniques and processesHave analytical, analysis and reporting skillsAre a natural presenter and communicatorHave excellent stakeholder management skills across multiple areas (business, partner, agencies etc)Can think logically and meet deadlines under pressureHave the ability to prioritise tasks based on commercial awarenessAre experience with spam and privacy compliance in a direct marketing contextCome with airline or loyalty experience (desirable)Have worked with campaign management tools in complex environments (desirable)What you'll get from us: We're committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)Flexible working arrangements (including work hours and work from home)Discounts on travel insurance, car hire, accommodation and experiences worldwideHospitality, retail, technology, beauty services and wellness discountsWellness support, including the betterme digital wellbeing platformA comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financialDress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of youEquality rules: We're all individuals. We love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We're ready to hear from you. Apply now. A rare opportunity to join our high performing Velocity Frequent Flyer team as Marketing Leader Everyday Spend
Join a team that looks out for one another, where no two days are the same.
Help guests at the very beginning of their journey with outstanding customer service.
Recruiting now for commercial pilots who value balance, lifestyle and flexibility.
A rare opportunity to join our high performing Velocity Frequent Flyer team as Marketing Leader Everyday Spend
#J-18808-Ljbffr
