719 Elizabeth St, Waterloo NSW 2017, Australia
Req #8789
Monday, 2 September 2024
Part of the
Accent Group
portfolio of brands, we are pleased to be opening brand new stores for
UGG ! Bold, provocative, and authentic,
UGG
is a purpose-driven brand for those who refuse to be defined by convention. We empower bold self-expression through provocative fashion and extreme comfort. We have evolved from a single, iconic silhouette to a global lifestyle brand with far-reaching influence on culture, fashion, and design.
Why work at Accent Group?
Generous Team Member Discounts off all Accent Group brands!
Access to discounted Gym Memberships & Healthcare
Access to our Supportive Employee Assistance Program
Paid Parental Leave and many more!
About the Role:
We have an exciting full-time role available for a
Marketing Lead
to join our
UGG team
in Waterloo Sydney, NSW! Reporting to the Head of Marketing – APD Brands, you will be responsible for the Marketing of UGG across AU and NZ. This includes managing the ideation, development and execution of UGG Marketing in AU and AZ across all channels. You will be working cross functionally across the business – including Digital, eCommerce, CRM, Retail, Planning & Wholesale.
Your key responsibilities will include:
BRAND
Work closely with the Head of Marketing – APD Brands on execution of the AU and NZ GTM strategy for UGG.
Provide creative guidance and direction for all content produced internally (i.e. global brand guidelines, usage rights, logo placements, typography, image style, etc.)
Create, update and deliver localised brand presentations for review by UGG parent company, Deckers.
Ensure compliance and quality control of creative material to all Brand elements including corporate and visual identity and brand value proposition.
Execute on the agreed global GTM strategy across digital and retail channels.
Work closely with our external influencer agency on our always-on organic seeding program.
Co-op campaign coordination and development with external wholesale partners.
Provide marketing support for wholesale and retail partners.
SOCIAL MEDIA
Plan, manage and post all social and influencer content in line with the GTM strategy.
Management of the localised UGG Instagram & WeChat channel strategies.
Deliver on predetermined Instagram follower growth KPIs across Instagram & WeChat.
Plan all social content in line with both the global and localised marketing calendars.
RETAIL
Execute VM in line with global brand directives to ensure consistent messaging across all stores.
Develop best practice in VM/POS for UGG retail in line with the global visual experience requirements.
Develop assets and activations for new store openings, product launches/callouts and any deliver on any adhoc requests
Execute and distribute retail directives for POS marketing across the UGG retail store network.
Briefing and creation of content for organic and paid media channels (Meta, organic social, china social, EDMs and web assets).
Collaborate on paid campaigns across Meta, Google & Affiliate channels with our internal performance marketing teams.
Manage the day-to-day communication with our external Chinese Social Agency across WeChat, Little Red Book and Weibo.
Work closely with the CRM team on delivering campaign focused EDMs in line with GTM strategy.
To be successful you will have the following:
5+ years in a Marketing or Marketing-related role
Exposure in a previous global brand marketing position strongly considered
Tertiary qualification in Marketing or Marketing-related a plus
Excellent verbal and written communication skills
Knowledge of layouts, graphic fundamentals & photography
Basic knowledge of Photoshop, Illustrator and InDesign
Ability to work well under pressure and meet strict deadlines
Understanding of all different design output requirements across digital and print.
Proficient in Excel, Word and PowerPoint application
A positive can-do attitude, hands-on and responsive approach
Ability to prioritize and meet deadlines
Ability to work well independently and as part of team
Project management experience highly regarded
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
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