Marketing Generalist (Energy Storage Systems) Shifts: Monday – Friday, 9am – 5pm Salary: $85,000 -$100,000k pa (including superannuation) depending on experience and skill level Location: The role is fully office-based in St Kilda, Melbourne with some initial flexibility for hybrid until new office site is completed Are you a versatile Marketing Generalist with passion and creativity to drive big ideas and even bigger products across all channels? If you have a flair for crafting campaigns that resonate with a varied audience and have an interest in renewable energy and sustainability, then come and join GivEnergy Australia in Empowering Energy Freedom For All! Who Are We? GivEnergy are a leading manufacturer of electronic equipment designed to manage energy use and production. We specialise in a range of inverters and battery systems which allow our users to store their renewable/cheap-rate energy, ease pressure on the grid and save some serious money. On top of all this, GivEnergy Europe was formed at the end of 2022, GivEnergy Australia was created in the summer of 2023, and we have exciting further plans for global expansion in the works!
What You'll Be Doing: With catchy brand and product content, you will make an important contribution to the expansion of GivEnergy Australia. In collaboration with your colleagues from the marketing team in the UK, you will come up with the most creative ideas, effortlessly shake an inspiring text out of your sleeve and develop it for the relevant online or offline channel. Every day will be different from optimising our marketing campaigns or creating a catchy new blog for the website to designing a flyer for technical wholesalers who sell our products.
Key Accountabilities Include:
Overseeing and creating of lead generation activities in the digital and online space.Writing SEO-optimised blog articles for the GivEnergy Australia website.Craft engaging, informative, and optimised content for external websites.Win editorial coverage in industry publications both online and offline.Develop and execute outreach campaigns to acquire high-quality backlinks to our website.Build and maintain relationships with influencers, bloggers, journalists, and webmasters in relevant niches.Respond to ad-hoc journalist requests on the fly.Submit GivEnergy Australia for relevant industry awards.Conduct research to identify potential outreach targets and analyse competitor backlinks.Create compelling outreach emails that persuade prospects to link to our websiteCollaborate with wider marketing team to ensure outreach campaigns are aligned with our content and SEO strategies.Track and report on outreach.Managing translators in such a way that the essence and power of your work remains intact.Organising and supervising trade fairs.Coordinate marketing plans. This means that we regularly coordinate with the marketing department of our various clients to ensure that the activities are aligned. What We're Looking for: We're looking for someone who will thrive under a start-up mentality as we expand the Australian arm of our UK business over the next few months. We know that one of the things that makes our people so successful and work together so brilliantly is their differences. As such, we don't want you to consider this an exhaustive list – if it's a yes to all the below, great! If it's most – we still want to hear from you:
Minimum of 1 years' experience in a similar role, preferably within an in-house marketing team.An understanding of, or experience working within the Renewable Energy industry would be advantageous.Excellent command of English, with outstanding written and verbal communication skills.Strong interest in SEO content writing, proofing and digital outreach.An understanding of SEO principles, techniques, and best practices.Experience across the PR mix – editorial pitching, awards submissions, journalist liaisons, etc.Proficiency in keyword research and SEO tools, such as Google Analytics, SEMrush, and Ahrefs.An eye for detail and exceptional proofreading skills.Ability to work effectively both independently and as part of a collaborative global team. Why Work With Us? There couldn't be a better time to join the thriving energy battery storage industry as it charges from strength to strength! In return for your hard work, this is what we bring to the table:
Regular performance-based salary reviewsRegular Company events, shows and exhibitionsWork in a fun, relaxed environment with a smart/casual dress code, and free Company branded workwear providedOpportunities to progress and grow and bags of continuous professional developmentDiscounts available on our products *Travel opportunities within Australia and overseas.* Terms apply
At GivEnergy, we are committed to fostering an inclusive and diverse workplace where every individual feels valued, respected, and empowered to bring their authentic selves to work. We believe that diversity drives innovation and creativity, and we actively seek to build on our already inclusive culture.
We welcome applications from candidates of all backgrounds, including minorities, women, individuals with disabilities, LGBTQ+ individuals, and veterans.
We are dedicated to creating equal opportunities for all, and we encourage candidates from underrepresented groups to apply. Join us in shaping a workplace where diversity is celebrated, and everyone can thrive.
Agencies: Please note that we do not require agency support at this time. Anything received will be treated as a gift.