You might not have heard about Ingenia before, and we tend to fly under the radar. Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.
We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets. We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.
Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.
About the Role We are looking for a performance driven Marketing Executive to support the development and execution of Ingenia's VIC State marketing strategy within our Lifestyle Communities team. Your core role objective is to assist in driving awareness, consideration and action among our target demographic for the VIC Greenfield Developments and nurture leads through to conversion through effective customer experience and database engagement.
This opportunity will see you working closely with our VIC Marketing Manager to drive day-to-day marketing operations and assist in the development of state campaign strategy. This role also requires occasional local and regional travel for onsite events, site visits and meetings. Your time will be split between working from home and traveling to communities for onsite meetings and commitments.
Key Accountabilities Manage project branding, ensuring consistency across all marketing, media and collateral to retain project integrity and clarity of positioning to the market.Coordinate execution of marketing campaigns and collateral including preparing briefs, artwork and graphic assets, copywriting, proof reading, printing, liaising with internal stakeholders and managing external agencies.Coordinate photography, brochures, video shoots, signage, merchandise, letterbox drops and other assetsCoordinate database communications in CRM including creating campaigns, building and sending eDMs and reporting, as well as managing printed Direct Mail.Coordinate and analyse data for ROI reporting.Manage website content including property listings.Coordinate event planning and logistics.Support sales team on community engagement activities and sponsorships.Manage invoice tracking and processing.Support day-to-day marketing operations with guidance from the Marketing Manager.About You Well versed in using digital platforms including CRM, eDM builder, content management systems etc.Skilled in Microsoft Office suite.Relevant tertiary and industry qualifications in Marketing and/or Communications.Previous generalist marketing experience, preferably in retirement living or property industry.Experience contributing to delivery of campaigns and events with ambition to manage end-to-end including objectives, ideation, planning, execution and evaluation.Experience briefing and managing the output of agency partners.Strong communicator, experienced at working successfully with diverse stakeholder groups (both internal and external to the business)Organised, experienced managing multiple tasks concurrently (across varied projects) with competing deadlines.Results oriented and data driven.Self-motivated, enjoys working autonomously and as part of a teamAgile and open-minded during a period of function transformationCulture and BenefitsIn return, we offer a competitive package, flexibility (including working from home for some roles), extensive training and development, career progression and generous reward and recognition programs including some amazing discounts at our Holiday Parks... so come join the team and apply now! We look forward to receiving your application. Please note that to be considered for this role you must be able to work in Australia and provide evidence of working rights. All employees of Ingenia Communities must undergo a National Police Check.
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