We're after a results-focused Marketing Executive who is motivated by achieving and exceeding set goals and being part of a high performing team.
For 130 years, we've been committed to continuously improving what we do for our guests and the people we work with. The successful candidate will contribute to the development, and ensure the execution, of Hurtigruten Group's Australia & New Zealand B2B marketing strategy. They will coordinate and assist with the planning and development of Marketing campaigns and sales activity. Activities range from the creation of Marketing assets, brochures (digital and hardcopy), through to the coordination of events. This role will work closely with the Hurtigruten APAC Marketing, Sales, Customer and Operations teams, as well as the Global Marketing teams.
Key responsibilities and accountabilities:
Work with internal stakeholders to plan and execute Marketing campaigns designed to achieve revenue targets. This will encompass creating on-brand assets across all relevant channels and ensuring campaigns launch in a timely manner.
Work with the Sales team to develop and maintain an integrated B2B Marketing Calendar that will inform the organisation of planned, booked, contracted activities with partners and Hurtigruten's own initiatives by channel to market, eg B2B eDMs, B2B Portal, paid B2B media.
Consistent reviewing and updating of the B2B Portal to ensure relevant business-as-usual content is updated, and to manage the upload of new campaigns in a timely manner.
Work with partner Marketing departments to ensure on-brand assets are provided and proofed accordingly in time with campaign go-live deadlines and media plans.
Work with partners, and internal stakeholders, to secure post-campaign reports to evaluate campaign performance.
Day-to-day management of Hurtigruten systems and platforms to generate collateral and Marketing assets.
Work with internal stakeholders to plan and execute a consistent eDM program.
Work with the Sales teams to manage brochure production and stock management.
Academic and Professional Qualifications:
First-rate oral and written English skills.
Relevant tertiary qualification at minimum Bachelor level, preferably with Marketing or Business background.
Minimum three years Marketing experience.
Strong business understanding and commercial acumen.
Additional Knowledge:
An ability to thrive in a highly driven fast moving environment.
Proficiency in MS Office (especially Power Point).
Experience with CRM programmes (Previous Salesforce experience would be advantageous, but not essential).
Ability to make good use of web tools and in-house technical resources and adapt to new technology.
Accountable and able to target and achieve results, set challenging goals, show energy and react to opportunity, instil urgency in others and meet deadlines.
Learning/Problem Solving - able to understand the issue and underlying causes, apply new information quickly, and solve problems creatively.
Integrity/Trust - able to deal with others in a straightforward and honest manner, be accountable for actions, maintain confidentiality, and support company values.
Composure/Adaptability - able to support change, encourage innovation and new ideas, handle pressure, adjust to meet changing needs, and handle conflict effectively.
Able to work flexible hours at times, including evenings and weekends. Overnight and some overseas travel may be required.
Candidates must have legal right to work in Australia; we are unable to do visa sponsorship.
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