You might not have heard about Ingenia before, and we tend to fly under the radar.
Once you take a look into our dynamic, incredibly fast-growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.
We are a leading Australian property group that owns, operates and develops a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets.
We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.
Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.
About the Opportunity
We are looking for a performance-driven, property-focused Marketing Executive to support the development and execution of Ingenia Lifestyle's National and Local Area marketing strategy.
Your core role objective is to drive awareness, consideration and action among our target demographic for your portfolio of communities and nurture leads through to conversion through effective customer experience and database engagement.
This opportunity will see you working closely with our Senior Marketing Manager, National Digital Team and in-house designer to drive day-to-day marketing operations and assist in the development of national/regional campaigns along with supporting new releases and launches.
We are experiencing exciting growth and pursuing significant transformation, which means ample opportunities to make your mark.
You'll enjoy fantastic, discounted rates at our holiday parks across the east coast.
We offer an attractive salary, flexible work arrangements and many other fab benefits.
This role is a hybrid working arrangement and requires occasional local and regional travel for onsite events, site visits and meetings.
Responsibilities
Support day-to-day marketing operations with guidance from the Senior Marketing Manager.
Assist with management of each project's place brand identity, ensuring consistency across all marketing, media and collateral to retain brand integrity.
Regularly analyse lead traffic, quality, behaviour and trends both at a local and state level to inform marketing strategy and planning.
Drive cross-functional project overviews monthly to deliver a holistic view of projects across Marketing, Development and Sales.
Develop engaging and educational database communications, including copywriting, graphic asset creation, building and sending eDMs and reporting.
Work closely with other Marketing Executives and the wider team to continually evolve our holistic approach to collateral and content.
Coordinate asset production such as renders, photography, video shoots, aerials, floor plans, stage releases and general marketing collateral.
Copywriting for various channels in alignment with the Content Manager.
Manage community event logistics (i.e Open Homes, Product Reveals).
Coordinate regular website content updates with SEO outcomes at top of mind.
Maintain online property listings.
Support our frontline staff with collateral requests from stage release brochures to signage requirements.
Work with the Marketing Manager to manage the budget for your communities ensuring marketing spend is effective, efficient and accurately reported.
About you
Well versed in using digital platforms including CRM, eDM builder, content management systems.
Effective and efficient use of the Microsoft Office suite.
Relevant tertiary qualification or equivalent in Marketing and/or Communications.
Previous marketing experience, preferably in retirement living or property industry.
Experience contributing to delivery of campaigns and events with ambition to manage end-to-end including objectives, ideation, planning, execution and evaluation.
Strong interpersonal and problem-solving skills, experienced at working effectively with diverse stakeholder groups.
Organised, experienced managing multiple tasks concurrently (across varied projects) with competing deadlines.
Culture and Benefits
In return, we offer a competitive package, flexibility (including working from home for some roles), extensive training and development, career progression and generous reward and recognition programs including some amazing discounts at our Holiday Parks... so come join the team and apply now!
We look forward to receiving your application.
Please note that to be considered for this role you must be able to work in Australia and provide evidence of working rights.
All employees of Ingenia Communities must undergo a National Police Check.
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