With over 75 villages and more than 17,000 residents nationally, Keyton is Australia's leading owner and operator of retirement living communities.Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities.
Our purpose is to create places where communities thrive – not only for our residents, but importantly, for our employees also.
We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities.
A supportive and friendly work environment 4x Wellbeing Days (one per quarter).
That's almost an additional week off in addition to your annual leave!
Reward & recognition services Excellent company benefits and discounts on offer Discounted health insurance, annual vaccinations and skin checks The chance to make a real difference in the lives of our residents Your Day on A Page Based in Victoria with a head office in Melbourne CBD, this position collaborates with Keyton's regional leadership and wider marketing team.
You will be responsible for executing key brand campaigns and initiatives for new developments and existing retirement villages within your Victoria portfolio with a strong emphasis on campaign management and execution, data analysis, communications, and content creation.
The successful candidate will join the team on a 12-month fixed term contract and will be part of a collaborative team where your strong interpersonal and communication skills will support and elevate campaigns with multiple stakeholders.
Reporting to the Regional Marketing Manager, your responsibilities include: Analysing data to inform marketing strategies and measure campaign effectiveness, providing actionable insights to optimise marketing efforts.
Assist in project managing and implementing tailored marketing campaigns and initiatives including briefing, creative execution, ROI reporting and stakeholder liaison.
Creating engaging content for earned and owned marketing channels, including digital, print, website and social media.
Developing and managing internal and external communications to ensure consistent messaging across all platforms, craft compelling narratives that resonate with our audience and address key customers pain points and build brand confidence.
Coordinating events and promotional activities to enhance brand visibility and customer engagement.
Playing a pivotal role in place activation and customer experience whilst liaising with sales teams to optimise their sales and traffic through these marketing activities.
Aligning stakeholders to marketing delivery and gain endorsement on key initiatives and campaigns.
Assisting in the administration of supplier agreements and invoices.
Analysing campaign performance, providing insights and recommendations for improvement and lead the compilation of reports on behalf of the region Please note: The successful candidate will be required to travel regularly to sites across their VIC portfolio.
About you: Your passion for developing innovative marketing strategies and positive go-getter attitude will see you succeed in this role, as will: A tertiary qualification in Marketing or relevant discipline.
Minimum of 3 years' experience as a marketing executive, with a strong focus on marketing campaign management, data analysis, communications, and content creation.
Excellent stakeholder management and communication skills, and ability to work within a fast-paced environment with multiple marketing projects/campaigns running simultaneously.
Excellent account and project management skills coupled with a collaborative and proactive approach.
A strong understanding of digital marketing channels, with proficiency in digital marketing tools and platforms.
The ability to draw on market and customer insights to develop successful marketing plans and campaigns.
Ability to work both independently and collaboratively within a team to deadlines and schedules.
Having great attention to detail and time management skills .
Ready to Join the Fun?
If you're passionate about leading a vibrant and caring community for retirees, we'd love to hear from you!
Apply now and be a part of something truly special.
Please submit your resume and cover letter to the link below.
In your cover letter, please highlight your interest in the Marketing Executive - Victoria opportunity and explain how your skills and qualifications align with our requirements.
Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of April-October.
At Keyton we celebrate diversity and acknowledge that what makes us different makes us stronger.
We engage, enable and empower our people and support their individual needs.
Inclusion sets us all up for success.
We therefore encourage you to apply for roles in our business, regardless of gender, gender identity, sexual orientation, disability, ethnicity, race, age, religion, social background.
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