Marketing Director | Fast-Growing Company | Scale Up to $250m+Join our team as Marketing Director.
This is a new role created due to company growth. You will lead our Marketing team and be responsible for building the leading global brand in mineral process technology and a world-class digital marketing operation with global reach.
The Opportunity Autonomy: full autonomy for marketing strategy, team & budget deployment.Global Scope: build a marketing operation with full global reach.Fast-Growing Company: startup 10 years ago, forecast $100-120m sales this year, $200-250m in 2-3 years.Serious Budget: target spend 1-2% of sales = up to $2m today and $5m in 2-3 years.High-Performance Team – build the best B2B marketing team in Australia.High Impact Role – part of small leadership team reporting directly to founder/owner.Entrepreneurial Culture – founder-led business, fast-moving and ambitious.Build Brand – build the leading global brand in mineral process technology.Reward – remuneration package to suit top 1% marketing talent in Australia.This is an opportunity to get on board and drive the global expansion of our business.
The Role You will lead our Marketing team with the mission to build a world-class digital marketing operation with global reach. You will be responsible for creating a high-performance digital lead generation machine that creates the deal pipeline required for our sales teams. You will develop our brand into the dominant global leader in our market niche. This will be a highly targeted strategy to suit our niche global audience and B2B engineered products.
Key responsibilities include:
Lead & manage teamBrand strategy (company, division, product)Content, website & socialDigital campaigns & nurture (incl sales integration)Marketing tech stack (incl CRM optimisation)Performance analysis & optimisationBudget management & optimisationEmployer brand incl content & nurture for talent pool programMarketing integration of bolt-on acquisitionsThe key initiatives will likely be something like this in the first 12-18 months:
Build A-player teamMarketing strategy (year 1/2/3, integrated with company's Strategic Plan)Brand strategy (Beaver, Slurryflex, Abrasiguard, Defender, SlurryIQ)New website (multi-language, multi-country, dynamic content to unique visitor)Update product marketing & sales collateral (to match new brand positioning)Build funnels (digital ads, email, remarketing, content streams, sales integration, etc)Replicate funnels for global reach (by region, language)Upgrade marketing tech stackAbout You We are looking for a Marketing Leader who wants the autonomy to build a premium global brand and a high-performance digital marketing machine with global reach. You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be 100% digital, with strong tech capability, and a high need for control (ie, build an A-player internal team, only use external agency where necessary). You will be ROI-focused, always looking to 'test and measure', try lots of things, and double-down on what works to maximise every dollar.
Experience required includes:
10+ years relevant experience Previously setup or grown high-performance digital marketing team (not 'first rodeo')Track record of delivering outstanding revenue outcomes through digital marketingIdeally – experience with niche B2B audiences and highly segmented targetingIdeally – experience developing high-performing B2B marketing funnelsIdeally – experience with digital marketing localisation (by language, region)The Business Beaver is a privately owned, entrepreneurial company led by Josh Beaver. Its main business specialises in the design and manufacture of mineral process technology for the mining industry. It currently has a team of 110 and is growing at a rate of 40 per year.
Why Join Us? This is an outstanding opportunity to build a world-class digital marketing operation and drive the global expansion of an Australian success story.
To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.
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