Marketing Director | Fast-Growing B2B Company | Scale Up to $250m+Join our team as Marketing Director for a new role created due to company growth. You will lead our Marketing team and be responsible for building the leading global brand in mineral process technology and a world-class digital marketing operation with global reach.
The Role You will lead our Marketing team with the mission to build a world-class digital marketing operation with global reach. Key responsibilities include:
Lead & manage teamBrand strategy (company, division, product)Content, website & socialDigital campaigns & nurture (incl sales integration)Marketing tech stack (incl CRM optimisation)Performance analysis & optimisationBudget management & optimisationEmployer brand incl content & nurture for talent pool programMarketing integration of bolt-on acquisitionsA major transformation is required to take our marketing to the next level. Our brand positioning must evolve from a local Australian supplier to the global premium brand in mineral process technology. We require a world-class digital marketing operation to support this global growth strategy.
The key initiatives will likely include:
Build A-player teamMarketing strategy (year 1/2/3, integrated with company's Strategic Plan)Brand strategy (Beaver, Slurryflex, Abrasiguard, Defender, SlurryIQ)New website (multi-language, multi-country, dynamic content)Update product marketing & sales collateralBuild funnels (digital ads, email, remarketing, content streams, sales integration, etc)Replicate funnels for global reach (by region, language)Review and upgrade marketing tech stackThis role can be based at our Perth head office, Brisbane office/plant, or remote (with some travel). You will need to build out your team (likely 6-8 in 12 months, 15-20 in medium-term).
About You We are looking for a Marketing Leader who wants the autonomy to build a premium global brand and a high-performance digital marketing machine. Experience required includes:
10+ years relevant experiencePreviously setup or grown high-performance digital marketing teamTrack record of delivering outstanding revenue outcomes through digital marketingIdeally – experience with niche B2B audiences and highly segmented targetingIdeally – experience developing high-performing B2B marketing funnelsIdeally – experience with digital marketing localisationThe Business Beaver is a privately owned, entrepreneurial company specialising in the design and manufacture of mineral process technology for the mining industry. Our vision is to build a world-class company that dominates its target niche markets globally.
Why Join Us? This is an outstanding opportunity to build a world-class digital marketing operation and drive the global expansion of an Australian success story. Key reasons to join us include:
Autonomy – full ownership of building a world-class digital marketing operationGlobal scope – roll-out globally to target regionsHigh-performance team – work with motivated A-playersHigh impact role – success critical to business achieving its goalsReward – be well rewarded for out-performanceTo apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.
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