We are seeking a Digital Marketing Specialist - Paid Media to join an innovative marketing team in Sydney.This role focuses on implementing and optimising paid media strategies to support customer acquisition and growth across diverse international markets.What Your Exciting Days Will Look Like:Lead the implementation, optimisation, and reporting of SEM, programmatic, and social media campaigns.Execute bidding strategies and troubleshoot ad campaigns using DSP platforms.Manage campaign timelines, creative assets, and stakeholder deliverables.Collaborate with internal teams to respond to marketing briefs and provide data-driven insights for seasonal campaigns.Track and report on campaign performance to optimize key metrics such as engagement and website traffic.Drive paid media strategy development, aligning with broader acquisition goals.Experiment with emerging paid media opportunities to ensure innovative campaign strategies.What You'll Bring to the Team:3+ years of experience in SEM, programmatic trading, and paid social media.Proficiency with industry tools including SA360, DV360, and social media platforms.Extensive understanding of RTB and the programmatic landscape.Expertise in leveraging customer insights for effective acquisition strategies.Strong communication skills and ability to present data-driven recommendations to stakeholders.A passion for innovation and delivering a seamless customer experience across multiple touchpoints.Experience with Adobe Analytics and marketing attribution models.Perks:Flexible hybrid work arrangements in Sydney CBD.Opportunities to collaborate with a high-performing global team.Apply today via the link below – we can't wait to meet you!
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