As the Casino Marketing Coordinator, you will be responsible for managing and maintaining the Casino Marketing initiatives and strategy to drive visitation to Casino Canberra.
This position will also involve coordinating and executing marketing strategies to enhance brand awareness and engage our audience.
Reporting to the Director of Marketing, your responsibilities include:
Development, coordination, and execution of marketing promotions and events.Driving initiatives to enhance customer experience in the Rewards club and identifying opportunities for effective targeting.Developing loyalty and retention programs for existing casino patrons in the database.Implementing communication plans for membership cards and offers.Statistically analyzing marketing programs and adjusting strategies to increase effectiveness based on changing market and competitive conditions.Creating post-event reports, analysis, and regular status reports on marketing programs.Researching database information to identify customer demographics and interests; consulting with management on methods of targeting and informing customers of upcoming casino events to attract and retain low-end casino customers.Briefing and implementing all creative content related to casino marketing.Creating and delivering casino marketing campaigns, including writing content for various channels.About you:This is a hands-on role, and the successful applicant will not only have the relevant technical skills but also a personality that enables them to establish and build effective working relationships with stakeholders.You will have the ability to work autonomously, take initiative, be flexible, and have an enthusiastic approach to tasks.
You must also be able to meet deadlines, manage competing priorities, and work in a team environment.Relevant qualifications in Marketing, preferably in hospitality or a related field.Good working knowledge of Microsoft Office Suite.High level of customer service focus.Ability to lead a team and liaise effectively with your manager.Good communication skills to express information, thoughts, and ideas clearly and appropriately.About us:We are a diverse workforce focused on excellence in entertainment and customer service.
We have fun and pride ourselves on professionalism while providing our customers with a great experience.
The benefits:We recognize our people as our most important assets.
As such, we offer many benefits, including, but not limited to:
Free meals while on shift.Easy access to public transport and discounted parking.Professional development and training opportunities.Employee Assistance Program.Keeping it above board – Eligibility criteria:Due to the nature of our business, you must be at least 18 years of age and have the right to work in Australia.
You must have existing unrestricted rights to work in Australia.
You must also be eligible to obtain a Casino Employee Licence from the ACT Gambling and Racing Commission.
For further details, visit this link.
Deal me in – Application process:To apply for this position, please apply via SEEK.
1.
Attach a cover letter telling us about yourself and what you would bring to the role, specifically addressing each of the six criteria listed above.
Please note, we will be assessing applications on receipt and progressively interviewing suitable applicants throughout the application period, so don't hesitate – apply today.
Applications close: 5pm Friday 10 January 2025.
If gambling is causing you harm, please call ACT Gambling, Counselling and Support Service at 1800 858 858.
Casino Canberra is proudly part of the Iris Capital family.
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