The Marketing Content Specialist role is at the forefront of our social media and website management, content creation, and overall communications and campaign support strategies. As one of the main brand storytellers, you'll love marketing, writing, social media content creation, brand management, and communication in all forms.
You will be responsible for content generation and execution across our various digital platforms (you'll need to be experienced in this), play a key part in contributing to Demi Education Group's strategic marketing plans and ideation, and help drive our visibility and conversion across multiple platforms.
The ideal candidate will have a passion for storytelling, a keen eye for detail, and the ability to work across multiple brands and products simultaneously. This role requires a versatile individual who can seamlessly integrate content creation and social media management to drive engagement, brand awareness, and customer acquisition.
About Demi Education Group Demi Education Group is a leading training provider, dedicated to teaching the highest professional standards in a range of personal services and related qualifications. Demi Education Group is majority owned by funds managed by Armitage Associates Pty Ltd .
With four Registered Training Organisations, the Demi Education Group provides fully accredited Certificate and Diploma Courses in Beauty Therapy, Nail Technology, Makeup Artistry, Hairdressing, Barbering and Massage and Post Graduate courses in Dermal Science and Cosmetic Medicine. We operate six campuses across Queensland and Aspire clinics located in Perth, Melbourne, Sydney and the Gold Coast.
What you'll be doing: Develop, lead, and execute a comprehensive content strategy for social media, website, and other digital channels that builds on Demi Education Group's point of difference, ensuring alignment with the brand and objectives. Develop and execute a social media strategy for Facebook, Instagram, TikTok, LinkedIn, and other platforms including paid ads.Manage Demi Education Group's content production to edit and produce high-quality, eye-catching, and engaging content especially on iPhone – this includes filming, photography, and editing social media posts, videos, and written communications for social media, paid search and website. Create and maintain content calendars for our various social media platforms and websites, ensuring content is published on a recurring basis with relevant, topical stories.Develop and execute content strategies to increase brand awareness, views, and engagement.Contribute creative ideas for campaigns and events.Source stories and produce content for a variety of purposes including digital, print, social media, and online channels.Monitor and analyse social media performance and engagement metrics. Why you're right for us: You have prior experience in design and management of large scale paid digital ad campaigns integrated with website content and social media platforms.You have a high level of proficiency working with video production and editing tools including Adobe Premiere Pro and CapCut.You have a high level of proficiency working with graphic design software including Illustrator, Photoshop, and Canva and email design software preferably HubSpot.You are an exceptional creative writer and producer.You have demonstrable success in writing and producing original social media content that consistently attracts above average attention and engagement.You have a comprehensive understanding of social media analytics – all platforms.You understand best practice SEO.You have the ability to work independently and in a team environment across multiple locations.You deliver high-quality work with quick turnaround times.You have exceptional interpersonal skills, with an ability to develop positive working relationships with stakeholders, both internal and external.Strong organisation skills and the ability to multitask across multiple projects.A commercial mindset with a creative approach. Qualifications: A qualification in Marketing or a related field is preferred.Proven experience in content creation, digital marketing, and SEO.Strong understanding of Google Analytics and other marketing tools.Excellent written and verbal communication skills.Ability to work collaboratively with cross-functional teams.Creative thinking and problem-solving skills. Does this sound like you? We hope so!