The FirmBarry Nilsson is an award-winning national law firm with a 60 year history and more than 430 staff. We are known for our insurance & health and family law expertise, and for offering the highest standards of industry knowledge to provide our clients with service they can has been listed as an Employer of Choice in the Australasian Lawyer Employer of Choice awards for the past five years. Our people describe our culture as friendly, professional, flexible and down-to-earth. In our most recent staff engagement survey 93% of respondents said that their manager is approachable, accessible and responsive and our people felt that their manager genuinely cares about their wellbeing. The RoleWe're looking for an experiencedMarketing & Communications Adviser to join our team in either Brisbane,Sydney or Melbourne. Reporting to the Head of Business Development &Marketing and working closely with the wider BD&M team, this role will developand implement a range of marketing and communications content and activitieswith a focus on digital, including Insights and alerts, website, digitalmarketing campaigns, and direct client communications, that are consistent withour visual identity and increase visibility of the brand.Responsibilitiesinclude:Advisingand collaborating with stakeholders to produce a range of high qualitycontent and assets including direct client communications, clientcollateral, digital marketing content, social media posts, insights andthought leadership, advertising and surveys to suit different audiencesand channels.Leadingdigital marketing strategies and campaigns to improve brand awareness,increase website traffic, and generate leads, and reporting onperformance.Analysingand optimising SEO/SEM to continuously improve performance and enhance thefirm's overall digital presence.Managingthe firm website, including functionality, development and brand, and workclosely with the BD&M team to ensure up-to-date content.Collaborating with various teams to deliver on campaign tactics for integrated marketing campaigns to support strategic objectives and growth priorities, and enhance the brand.Coordinating the production ofengaging, targeted video and podcast content by writing scripts, planningand recording shoots and coordinating editing and publication.Developinitiatives to expand digital content reach and as a custodian of the firm's visual identity (internal and external applications) consistent with brand Successful CandidateIdeally, the successful candidate will have strong written communication with theability to synthesise technical concepts into plain, client-centric language.This role is suited to a self-motivated and enthusiastic candidate with anorganised approach and the confidence to deliver quality outcomes in afast-paced environment.4+ years' experience insimilar roles in either law / professional services or agency with a focuson B2B marketingRelevanttertiary qualification in Business, Marketing, Communications, PR or arelated fieldProficiencyin digital marketing tools and channels in a B2B environment, includingSEO, SEM, Google Ads, social media, email marketing (such as Vuture) andwebsite CMS (such as Craft)Experiencewith the Adobe Suite (InDesign, Photoshop, Illustrator) and an aptitudefor graphic design would be advantageousExtensivecontent experience across written, video and podcast contentStrongwriting and editing skills, with the ability to make (sometimes complex)content engaging and accessible to a wide variety of audiencesUnderstandingof integrated marketing and campaign management techniques and how toleverage these techniques for measurable resultsContinuousawareness of digital trends and a creative and experimentation mindset todrive, test, learn, and optimise campaigns and activitiesFamiliaritywith a CRM database would be advantageousCommercialawareness and ability to develop client focused contentAbilityto multi-task and meet deadlines while displaying strong attention todetailPositiveattitude toward work and a desire to learn and develop the roleAbilityto work autonomously and as part of a teamTeamplayer with a positive 'can do' Benefits We offer a broad range of benefits to our people including: a firm laptop to support our agile working model;flexible working arrangements including a 9.5 day fortnight, working from home, purchase of leave options and public holiday swap policy;annual performance bonus scheme designed to recognise and reward strong performance;well-developed and structured mentoring, as well as internal and external training to assist with development;casual office environment with our dress for your day policy;access to our Health & Wellbeing program, BNWell, which supports the overall wellbeing of our people including a yearly health & wellbeing allowance and health & wellbeing day; anda shared care parental policy with equal leave for mums and to ApplyTo make a confidential application, please click 'Apply Now' or contact Lulu Schneiders, People & Culture Adviser.Barry Nilsson is committed to being an inclusive law firm that employs and retains the best and most diverse talent. We value diversity and foster a culture where our people are happy to come to work as their true selves feeling respected, valued and supported. We welcome applications from Aboriginal and Torres Strait Islander peoples and from people of all backgrounds regardless of gender identity, age, sexual orientation, disability or ethnicity.#J-18808-Ljbffr
