Direct Marketing & CRM (Marketing & Communications) Invested Talent is proud to represent a true Australian great in the insurance space who are encountering a strong period of sustained growth. The business is a profit for members organisation and puts its customers first with any business decisions. They are committed to providing innovative, customer-focused solutions to their new and existing members.
As they scale, they aim to enhance their CRM presence and improve customer communications through efficient, data-driven marketing strategies. They are therefore searching for a skilled Marketing Automation Specialist to help implement campaigns to optimise communications and member acquisition strategies using Salesforce Marketing Cloud.
Role Overview:
As a Marketing Automation Specialist, you will be responsible for supporting the creation, execution, and optimisation of automated marketing campaigns using Salesforce Marketing Cloud. Working closely with the Marketing Automation Manager, you will help design multi-channel journeys, segment audiences, and analyse campaign performance to ensure effective and personalised communication across all customer touchpoints. This role is ideal for a detail-oriented, data-driven marketer with hands-on experience in marketing automation.
In return, my client can offer:
Competitive salary and performance-based bonuses.Opportunity to work in a fast-growing company with a collaborative and forward-thinking team.Professional development and training opportunities.Flexible working arrangements (remote/hybrid).Access to health and wellness programs as well as discounted insurance. Role and responsibilities: Assist in the creation and deployment of email, SMS, and other digital campaigns to support member acquisition and retention goals.Use Salesforce Marketing Cloud to build and maintain automated customer journeys and communication workflows.Create audience segments and apply data-driven insights to ensure personalised messaging reaches the right audiences.Monitor, analyse, and report on key performance indicators for marketing campaigns, providing insights for ongoing improvement.Assist with A/B testing and other optimisation techniques to refine and improve campaign effectiveness.Work closely with the Marketing Automation Manager, Data, and Content teams to align campaign execution with broader marketing objectives.Ensure all communications adhere to compliance standards and best practices, including privacy regulations.Maintain accurate documentation for workflows, campaign processes, and performance metrics.Required Skills & Experience: Bachelor's degree in Marketing, Business, or a related field.1-2 years of experience in marketing automation, preferably with Salesforce Marketing Cloud.Basic understanding of CRM and data segmentation principles.Familiarity with email marketing and SMS platforms.Analytical skills with the ability to interpret data and derive insights.Detail-oriented with strong organizational skills to manage multiple tasks effectively.Knowledge of the financial services industry is a plus but not required. #J-18808-Ljbffr