Job no: HRC0007922Category: Professional, HEW 6Play a crucial role in shaping the educational journey of prospective studentsDrive the success of student recruitment campaigns Refine your skills in marketing automation, data analysis and strategic decision making Be challenged and imagine with usAre you a highly skilled marketing automation professional who is looking to make an impact in the lives of others? We have a great opportunity for you in our dynamic marketing team, ensuring our prospective students are receiving the right information at the right time when they are contemplating university. If your passion for marketing automation is matched by a commitment to delivering outstanding customer experiences, then this role is for you.Your responsibilities will include:Contributing to the planning and implementation of direct marketing campaigns for domestic and international student recruitment.Developing customer journey maps and segmentation strategies to deliver personalised and targeted marketing communications.Leveraging Marketing Automation to automate customer journeys and deliver relevant content at each touchpoint.Ensuring that automated platforms and databases are maintained in line with internal risk management and data hygiene guidelines.Monitoring campaign performance and contributing to optimisation decisions.Utilising Marketing Automation platform reporting tools to measure the performance of campaigns and identify opportunities for enhancement.Developing and maintain a regularly updated suite of reporting for stakeholders on the performance of campaigns to guide data-driven decisions relating to current and future campaigns.Providing best practice advice to internal stakeholders to support campaign development, implementation, process refinement, technological solutions, and reporting.Offering advice to internal stakeholders regarding marketing automation and technological integration, ensuring the security of campaign databases and managing the application and refinement of risk management processes.This continuing position is full time at a HEW 6 Higher Education Level based at Callaghan.About our UniversityThe University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world-leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision and our values of excellence, equity, engagement and sustainability, the University of Newcastle's Looking Ahead Strategic Plan 2020-2025 outlines the University's commitment to delivering an exceptional student experience and serving our communities. For more information click here – Our Uni. About the Unit Future Students, Communications and Engagement (FSCE) forms part of the Global Engagement and Partnerships Division at the University of Newcastle. Under the guidance of the University's Looking Ahead Strategic Plan, FSCE leads domestic student recruitment and marketing strategies and international recruitment marketing, drives engagement and storytelling to build the University's brand and manage its reputation, and helps nurture a sense of pride amongst the University's community.What we offerIn addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively. These include: The remuneration for this position is from $90,316 p.a. +17% superannuation and is commensurate with skills and experienceFlexible working arrangements (in line with the University's Flexible Work Policy)17% super and salary packagingAdditional University Holiday days, generous personal leave and parental leave, annual leave loading and additional purchased leave schemeDiscounts in private health insurance, gym memberships, software, travel and moreWellbeing programsYour next steps If you're viewing this job posting on a job board other than the University's, please visit our careers page at our-uni/jobs/job-vacancies/external and search using HRC0007922 for the Position Description and application details. Be sure to download the Position Description from the Related Documents section before starting your application.Your application must include: Your resumeA cover letter outlining your motivation to apply for this opportunityA statement addressing the Essential Criteria listed below: A relevant degree with subsequent experience in digital marketing, marketing automation or data analytics; or extensive experience and specialist expertise; or an equivalent combination of relevant experience and/or training.Experience in the configuration and delivery of effective direct communication campaigns using marketing automation platforms such as Oracle Eloqua, Salesforce Pardot, Marketo Engage etc, tracking campaigns and reporting to stakeholders on campaign success.Experience in database management and maintenance, with a demonstrated understanding of data hygiene practices and data analysis.Outstanding communication and interpersonal skills including the capacity to build relationships and an inter-disciplinary way of working.Demonstrated high-level organisational and administrative skills, including the ability to manage competing deadlines, priorities and stakeholder demands.Please upload your Cover Letter and response to the requested Criteria as one PDF document.Your Cover Letter and Response to the Essential Criteria should not exceed 4 pages (approximately 2,000 words).For specific position enquiries, please contact Bernadette McTeare on or via email Difficulties? Please reach out to us: date: Sunday 18th August at 11.59pm AESTWe are excited to be Looking Ahead with you