Marketing and PR Lead: Emerging MarketsAbout the role: Our Global Member Experience team design and deliver seamless member experiences across our member journeys. We do this by shaping the strategy and delivering a consistent global service for our members, that is responsive to local context, no matter how they choose to connect with us. Reporting to our Senior Manager, Region Brand Management, you will be responsible for developing and delivering the go-to-market brand strategy for your assigned markets. Taking a multi-market approach, the GTM strategy will be designed to test, optimize and lead brand activations in order to accelerate market entry, introduce the CPA Australia Brand, grow and retain membership base across the assigned markets. The Marketing and PR Lead will also act as the market subject matter expert in the creation of market brand campaigns, ensuring marketing activities deliver genuine cut-through and engagement in local markets. This role can be based in either our Singapore, Kuala Lumpur, or Abu Dhabi office. Your Day to Day duties: Lead the localization and adaptation of the global brand strategy for assigned markets Provide clear market brand entry and GTM plan direction across different levels of stakeholder Support the PR and Media team with establishment of brand reputation within the market Work with the Marketing Delivery team based in Australia to ensure global campaigns are optimized for assigned markets. Conceptualize and develop targeted marketing campaigns to drive participation in CPA Australia's major events and CPD (Continuing Professional Development) Programs in the assigned markets for members and industry stakeholders. Act as a regional brand subject matter expert in the creation of localized market brand campaigns, ensuring marketing activities deliver genuine cut-through and engagement in local markets. Conduct marketpetitor reviews to gauge CPA Australia brand and marketing effectiveness Develop a regional marketmunication strategy to position CPA Australia as a designation of choice in collaboration with the PR & Earned Media Team Identify key stakeholders, such asernment, regulatory bodies, media, key members and general public and develop and maintain productive relationships About You: Significant experience in brand management and PR that supports go to market strategy and implementation for successful market penetration. You have previously developed regional marketing andmunication strategies in emerging markets the likes of MENA, South and Southeast Asia to drive business oues including growth KPIs. Ability to think strategically andmunicate confidently across various marketing channels. Ability to adaptmunication style based on audience and platform needs Strong experience working with internal and external stakeholders, organizations, industry bodies andernment agencies to drive brand trust and awareness. Demonstrated confidence working with senior stakeholders Why we love working here: We are a Values led organisation, we Create opportunity, Pursue excellence, Achieve together Monthly Health and Wellbeing sessions, weekly learning labs, generous reward and recognition program. The people, you'll work with like-minded and talented colleagues who aspire to be the best Our members, they are at the heart of everything that we do. Flexible work,e to our offices and collaborate with the team one day, work from home the next Busy, fast paced, and we are passionate about what we do Paid parental, volunteer, study leave and the ability purchase additional leave Annual incentive scheme Learning & Professional Development opportunities We are global, so global mindsets are encouraged About Us: CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 172,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage withernments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public oues. We are values-based organisation underpinned by the CPA Australia Way, which is ourmitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members. How do I Apply? Click Apply Now to submit your application for this opportunity. To learn more about CPA Australia and other opportunities, please visit our Careers page at // Job ID 5584
