Are you a creative and organized professional passionate about marketing?
Do you thrive in a dynamic environment where your flexibility makes a real difference?
We're looking for a Marketing Administrator to join our team and play a key role in delivering successful promotions.
Attractive Salary
Free daily lunch and parking
Free gym membership with pool access
Discounts across the precinct including dining, accommodation and more!
About the role:
As a Marketing Administrator, you'll support the planning, execution, and monitoring of our promotions.
This role requires a flexible schedule to accommodate critical promotional events, including adjusting work hours to ensure campaigns run seamlessly.
Your responsibilities will include:
Understanding, analysing, reporting, and developing insights into visitor footfall and traffic patterns in venue
Ensuring that we have clear understanding of appropriate legislation in relation to marketing and that all activity is appropriately licenced, subject to appropriate terms & conditions, and executed accordingly
Designing, planning, implementing and measuring member loyalty promotions to drive measurable outcomes including impact on sales and revenue
Create and execute loyalty promotions including reporting and analysis on participation rates and impact on, revenue and foot traffic
Brief and manage promotional staff as well as internal stakeholders to ensure member loyalty promotions are communicated and boosted during promotional periods to incite engagement and participation
Brief and manage external entertainment vendors and performers including live entertainment and bespoke requirements including children's entertainment to support specific family events at West HQ
Work closely with West HQ Customer Service and Team Leaders to communicate member loyalty promotions and provide support and counsel to resolve customer issues
Working closely with the Digital Marketing team to build out and deliver the member loyalty communications strategy and co-ordination of owned assets such as SMS, newsletters and digital screen
Our perfect fit:
Strong organisational and time-management skills
Ability to adapt to a flexible schedule, including occasional evening and weekend hours
Excellent communication and interpersonal abilities
Familiarity with marketing tools and platforms (experience is a plus)
A proactive, solution-oriented mindset
What do you need to be considered?
Experience in loyalty program planning, management and measurement including understanding of owned channels how to best optimise them
Analytical and reporting abilities to understand member loyalty impacts on commercial outcomes
Effective communication between internal staff, suppliers, strategic and commercial partners and customers
Management of multiple digital assets across web, social media and eDMs
Tertiary qualification in a relevant discipline (advantageous)
Strong interpersonal skills with a focus on team collaboration and experience working with design agencies
Experience in managing multiple projects, stakeholders and deadlines
Experience in developing high quality, relevant and engaging promotional content which is compliant to industry guidelines an in-line with the overall West HQ brand strategy
Ability to prioritise and meet tight deadlines on multiple projects