Located just 40 minutes south of Adelaide CBD, McLaren Vale is a hub of sustainable winegrowing, innovative and creative winemaking, world-class wines and culinary experiences, pristine natural attractions and unparalleled tourism offerings.
The McLaren Vale Grape Wine & Tourism Association is the peak representative body for the grape growers, wine producers and tourism providers of one of Australia's most valuable wine tourism regions, with a combined representation of more than 800 businesses.
The Association provides the major industries of the McLaren Vale wine region – grapes, wine and tourism – with a vision for the future in both domestic and international markets. The Association plays a crucial role in securing the region's economic, social and environmental sustainability.
The Marketing & Activations Manager will be a proactive individual, responsible for leading the region's trade-oriented marketing activities, in-region events, media liaison, and industry famil programs, and assisting the CEO and team in executing the Association's strategic plan for 'Brand McLaren Vale'.
Please note: this role is not responsible for consumer communications, social media or websites. It is focused on trade marketing, event coordination, media liaison and brand building.
Reporting to the CEO, this role will manage all aspects of strategic trade marketing. Please see the full Role Description and application details at: https://members.mclarenvale.info/vacancies Responsibilities will include (but are not limited to):
Grow value and equity in 'Brand McLaren Vale' through management of unique, high-quality trade marketing activations, in-region events, visits and activities for key markets. Manage development and execution of a full calendar of innovative activities and activations to enhance the value of the region as a source of both premium wines and exceptional tourism experiences and drive demand for these products.Manage media liaison and relationships and develop targeted media-related activities and products.Provide assistance and back-up to the CEO and contribute to execution of the Association's Strategic Plan.Develop and maintain productive working relationships with large stakeholder networks across Members, government, media, industry and representative bodies.The successful candidate will possess the following qualities and experience (please refer to Role Description for full details):
A minimum of five years' professional experience in the Australian wine industry, preferably in marketing covering national promotion. WSET qualifications are desired.Proven experience in media engagement, including relationship development, liaison and content creation.Demonstrated track record of implementing marketing and communications programs with significant, measurable impact.Demonstrated experience in managing project and program budgets, and delivering activities within budget.Demonstrated experience in event and visitation program management, including highly-developed program hosting skills.Strong network of wine industry contacts, including on- and off-trade, wine media and retailers/distributers.This full-time role will be initially offered as a 12-month contract with option of extension.
This role is located in McLaren Vale; some intra and interstate travel may be required. A valid driver's license is required to fulfil this role.
Recruitment agencies need not apply. You must have the legal right to work in Australia long-term.
Please see the full Role Description and application details at: https://members.mclarenvale.info/employment
CLOSING DATE: 9am ACST Friday 15 November 2024.