Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, based in Miami, Florida with local offices in Sydney.
Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents.
An industry pioneer for 35+ years, each Celebrity holiday offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025.
The Public Relations Manager is responsible, in conjunction with the Commercial Marketing Director, for the messaging, presentation, and positioning of all internal and external brand information.
Reporting to and collaborating with the Commercial Marketing Director, the position optimizes brand preference and awareness through PR activity with Trade and Consumers in the Australia and New Zealand markets primarily in consumer, business, and trade media.
The position assists the business in maintaining excellent relationships with travel and lifestyle media, business media, industry media, shipboard officers (as appropriate), and the Global PR team in Miami.
The Public Relations Manager also assists in meeting commercial and reputation objectives by ensuring maximum positive exposure, creating and implementing strategies for brand elevation through media relations, and providing public relations counselling and publicity support to the Marketing and Sales departments.
The role will maintain a keen interest in the marketplace, actively tracking and reporting on competitor trade marketing activity and identifying new opportunities to activate and elevate the Celebrity brand.
Some of your duties include: Strategic Plan – Supports the Commercial Marketing Director in the development of an annual PR plan aligned to the brand strategy/milestones to achieve brand awareness, consideration, and preference metrics, through proactive positive coverage in line with commercial objectives.
Day to Day Duties – Understands the brand's key differentiators, competitors, pillars, target markets, and commercial objectives to ensure all PR activity is aligned.
Assists with the creation and manages the execution of PR materials, both visual and written, including writing interview briefs, press releases, and featured articles.
Agency Management – Day to day management of the local PR Agency to ensure that they deliver strategies & campaigns that demonstrate ROI.
Global Campaign Management – Partners with the Global PR team in Miami to leverage global content and strategies across the AUNZ market.
Media, Influencer & Stakeholder Relationship Management – Maintain strong and effective media, influencer, and stakeholder contacts.
Internal Communications – Works with Commercial Marketing Director to communicate and coordinate all critical brand communications with Sales, Marketing, Port Operations, Guest Engagement, and Call Centre teams to ensure message alignment.
Performance Improvement – Analyzes and communicates brand performance, providing recommendations to improve current outcomes.
Lead Generation – Contributes to the development of innovative PR-led activities, inclusive of events, to drive qualified lead generation.
Revenue Performance – Understands industry and booking trends to collaborate on growth and emerging opportunities.
Travel within Australia & New Zealand will be required.
Travel overseas may also be required.
QUALIFICATION, KNOWLEDGE & SKILLS: 3+ years of public relations experience.
Travel & Tourism or Luxury PR experience is highly desirable.
Strong media relationships.
Bachelors degree preferred.
Experience in working and planning with a multi-location team & ideally within a global business preferred.
Proven experience in relationship management.
APPLICATION PROCESS: Please click APPLY now and fill out the required information.
We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.
Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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