Institute of Public Administration Australia
Marketing Communications (Marketing & Communications)
IPAA Victoria is looking for a highly motivated and experienced Communications and Marketing Manager to support us deliver on our purpose. Reporting to the Cheif Operating Officer, this position will have the opportunity to engage and work across the public purpose sector, building relationships with a diverse range of members and internal and external stakeholders.
About the business IPAA Victoria is the peak professional association for the public purpose sector. We connect, empower and celebrate Victoria's public purpose sector with innovative professional development programs, thought leadership events, networking opportunities and leadership awards. We represent the interests of all levels of government and sections of tertiary education, not-for-profit, business and community sectors. We are guided by our values of innovation, inclusivity and safety, connection, integrity, and excellence.
About you You love running flagship events and have end-to-end experience to lead the delivery of major events with confidence and independence. You enjoy making an impact for members and partners and delivering experiences that represent a customer-first approach. You thrive as part of a small team and enjoy helping others and role model the IPAA values of innovation, inclusivity and safety, connection, integrity, excellence. You take the initiative to solve problems and drive continuous improvement. Attention to detail is your thing and 'can do' is your motto with no task being too big or too small.You are passionate about working in the public purpose sector.About the position The Manager Marketing & Communications (M&C) is responsible for leading the design and delivery of effective brand, marketing, media and communication strategies and content to underpin IPAA's program of work.
The Manager M&C supports the CEO and COO and works closely with the Executive Director (ED) Program Delivery to ensure IPAA's range of services and events are marketed and communicated effectively and consistently across all channels to members and potential members. The role collaborates closely with Program Delivery and Member Engagement to share insights into members and potential members. This cross functional group also identify opportunities to seek and retain sponsorship.
The role provides expertise to the Membership team in driving membership engagement, retention and growth, and ensuring the Corporate partner program is aligned to IPAA's strategy.
The ManagerMarketing & Communications supports the CEO and board in managing public relations and media.
The role works closely with the Learning and Development Lead and Events Manager to delivery of a comprehensive and consistent M&C strategy, plan, online content and collateral for the our suite of L&D products and events program.
This position will suit somebody that enjoys:
leading the development and execution of an effective marketing and communications strategic planPlanning, tracking, analysing and reporting on the effectiveness of M&C activities to provide sophisticated insights and analytics to support decision making, and CEO/board reportingMonitoring external media channels to identify and share insights on market intelligence and competitor activityDeveloping, implementing and maintaining an organisations style guide and associated templates Supporting the CEO and Board in media relationsPreparing speeches and collateral as required to support CEO engagement with key stakeholders.IPAA Victoria provides a supportive and stimulating working environment and a commitment to developing employees at all levels. If you are an enthusiastic and committed Marketing and Communications Manager and looking for an opportunity to evolve your career to the next level within a progressive professional association, then apply now with your resume and a cover letter, including what has motivated you to apply for this position.
For more information about this position, please contact Darren Bloomfield, COO, on .
Applications will be accepted until close of business on 22 June 2024.
For the position description please visit:
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have as a marketing manager?
Do you have experience working in the not-for-profit sector?
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