Manager - Lead Generation & Acquisition

Marketing / PR / Events E-Marketing Melbourne Permanent / Full Time Hybrid, flexible working Global financial services business Lucrative bonus structure Join a global investment company as their next Lead Generation & Acquisition Manager in this newly created role.
As the Manager, you'll drive growth by developing and executing strategies to attract, engage, and convert high-quality leads through personalised, data-driven campaigns.
Working alongside the marketing, sales, and product teams, you'll create a seamless journey that moves prospects from awareness to acquisition.
Key Responsibilities: Lead Generation -  Design multi-channel strategies across web, social media, email, and events.
Database Management -  Build and maintain a database of high-quality prospects using CRM and automation tools.
Campaign Development -  Collaborate to create engaging content, landing pages, and nurturing campaigns.
Performance Analysis -  Continuously monitor and optimise campaigns, using insights to improve effectiveness.
About you: 8+ years in lead generation or digital marketing within B2C and B2B settings, preferably from financial services Proficient in martech and analytics tools (e.g., Salesforce, Google Analytics) Strong analytical and communication skills Bachelor's degree in Marketing, Business, or a related field Why Join?
This role offers an opportunity to make a meaningful impact at a company committed to fairness, client success, and an inclusive, collaborative culture.
You will be offered a yearly bonus, flexible & hybrid working, high performing and friendly team, as well as progression opportunities!
Apply now or contact Sarah Roberts on ****** for a confidential discussion.