Manage a high performing team and foster a culture of continuous improvement Work collaboratively with key stakeholders across the university and manage external agency relationships and agreements Potential for work from home and flexible arrangements The role Continuing, Full Time Level 9 - $124,878 to $131,951 pa (plus 17% superannuation) Albury-Wodonga, Bathurst, Orange or Wagga Wagga (Off-campus and/or flexible work arrangements considered) We are seeking a dynamic and innovative Manager for our Digital Customer Experience team at Charles Sturt University.
This role is pivotal in leading the digital customer experience across performance marketing and owned channels.
The successful candidate will be responsible for developing a best practice digital and performance marketing strategy.
Key responsibilities include: Leading the development and implementation of digital strategy to ensure digital innovation and customer experience improvements.
Creating sophisticated customer insights and action plans - segmentation, targeting and personalisation.
Strategic development and budget management of multi-channel media investment and go-to-market strategies.
Overseeing marketing technology, automation strategy with a particular focus on direct marketing and innovation across the Division of Customer Experience and university more broadly.
About you The ideal candidate will have demonstrated experience in using data to inform a strategic and innovative vision to enhance the digital customer experience.
You should also have proven ability and sound experience working with digital toolsets, including CRM, Adobe Experience Cloud, CMS and Adobe Analytics or similar.
You are a leader who can significantly influence, negotiate and build relationships with key stakeholders.
You are capable of challenging and driving fundamental shifts in behaviours to deliver positive change and achieve best practice outcomes.
Experience working in the higher education sector is desirable but not essential.
Benefits Work life balance (including a hybrid work model) Professional development opportunities Generous leave options Enjoy salary packaging and sacrifice options Discounted goods and services through our corporate partners Access to an Employee Assistance Program (EAP) Visit our website to learn more about our great range of employee benefits.
About us The Division of Customer Experience develops and delivers Charles Sturt's marketing, student recruitment, events and admissions activities, and oversees the customer journey from awareness to enrolment.
The Customer Experience teams work closely with the Division of Student Experience to ensure the end-to-end journey from customer to student is seamless, impactful and leaves a lasting positive impression.
The Division also supports the customer journey by establishing and connecting Research partners, business development partners and other key stakeholders with the Charles Sturt brand.
The Division is key to placing customers at the centre of everything we do.
We are a university of the land and people of our regions.
True to the character of regional Australia we have gumption, we have soul and we collaborate with others.
We develop holistic, far-sighted people who help their communities grow and flourish.
The Wiradjuri phrase yindyamarra winhanganha means the wisdom of respectfully knowing how to live well in a world worth living in.
This phrase represents who we are at Charles Sturt University – our ethos.
It comes from traditional Indigenous Australian knowledge, but it also speaks to the mission of universities – to develop and spread wisdom to make the world a better place.
Harnessing technology, we thrive as a distributed yet connected community, welcoming and engaging with people across Australia and the world.
Charles Sturt University is an equal opportunity employer committed to diversity and inclusion.
This is demonstrated through our Athena SWAN Bronze Institutional Award and our participation as a member in the Australian Workplace Equality Index.
Applications are encouraged from Indigenous Australians; people with a disability; women (particularly for senior and non-traditional roles); people who identify as LGBTIQA+; and those from culturally and linguistically diverse backgrounds.
To apply Click the Apply button and complete your application online, submit a "statement of suitability" demonstrating your skills, knowledge and/or experience relevant to the position (referencing the selection criteria in the position description) and upload your CV.
If you experience difficulties applying online or for further information on completing the application process please visit our how to apply page or contact us.
This position is open to Australian Citizens and Permanent Residents; or applicants who hold a current valid work visa commensurate with this position.
Further information Additional information is available in the position description or by contacting: Amy Felke | Associate Director, Brand and Performance Marketing | ****** | Ph: 02 6933 4446 Closing Date: 11pm, 21 July 2024
