We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals!Apply now Job no: 997036Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: MarketingCountry Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.This role plans, coordinates and executes loyalty tactics under the direction of the Loyalty Lead, across all five CRG brands. These tactics include planning and executing omni channel loyalty activations, optimizing member journeys and analysing and interpreting member data to recommend tactics to grow member value and protect the active member base.Key AccountabilitiesContribute to the development, execution, and analysis of loyalty marketing campaigns, including promotional activity, member journeys and program benefits, across all channels.Analyse loyalty program performance and member data to identify opportunities and make recommendations in line with growing and nurturing our member bases.Support the Loyalty Lead with the development of growth and retention strategies to continue to optimise overall program performance.Manage an experimentation program focusing on member journeys, including the development of new tests, prioritising and implementing them, and reporting on the results.Support in the creation and execution of a best-in-class loyalty program strategy and campaigns.Assist with developing and maintaining reporting and models used to identify opportunities (eg. Program dashboards, propensity to churn), collaborating with the Analytics and Data Science teams.Key CapabilitiesRelevant tertiary qualification in commerce, business or marketing.Experience in a related role, eg. Loyalty, CRM, Marketing.Ability to interpret and analyse data to identify trends and drivers of customer behaviour.Up-to-date knowledge or local and international CRM and Loyalty Program trends.Experience in end-to-end BTL campaign management from ideation to rollout and reporting on performance.Confidence and experience in presenting at forums with complex information and gaining approvals.Experience in managing campaigns through marketing automation software and loyalty engines.Understanding of member databases, personalisation and segmentation.Why work for CRG?The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:Generous employee discounts across our House of Brands.Seasonal clothing allowance.An additional day of leave for your birthday.An Industry leading Parental Leave Program.Flexible working arrangements to support work/life balance.Annual learning calendar to support the ongoing development of our team.Support community partnerships across our Corporate Social Responsibility Program.We are committed to operating ethically, sustainably, and responsibly.Loyalty Coordinator - Grow & RetainApply now Job no: 997036Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: MarketingCountry Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.This role plans, coordinates and executes loyalty tactics under the direction of the Loyalty Lead, across all five CRG brands. These tactics include planning and executing omni channel loyalty activations, optimizing member journeys and analysing and interpreting member data to recommend tactics to grow member value and protect the active member base.Key AccountabilitiesContribute to the development, execution, and analysis of loyalty marketing campaigns, including promotional activity, member journeys and program benefits, across all channels.Analyse loyalty program performance and member data to identify opportunities and make recommendations in line with growing and nurturing our member bases.Support the Loyalty Lead with the development of growth and retention strategies to continue to optimise overall program performance.Manage an experimentation program focusing on member journeys, including the development of new tests, prioritising and implementing them, and reporting on the results.Support in the creation and execution of a best-in-class loyalty program strategy and campaigns.Assist with developing and maintaining reporting and models used to identify opportunities (eg. Program dashboards, propensity to churn), collaborating with the Analytics and Data Science teams.Key CapabilitiesRelevant tertiary qualification in commerce, business or marketing.Experience in a related role, eg. Loyalty, CRM, Marketing.Ability to interpret and analyse data to identify trends and drivers of customer behaviour.Up-to-date knowledge or local and international CRM and Loyalty Program trends.Experience in end-to-end BTL campaign management from ideation to rollout and reporting on performance.Confidence and experience in presenting at forums with complex information and gaining approvals.Experience in managing campaigns through marketing automation software and loyalty engines.Understanding of member databases, personalisation and segmentation.Why work for CRG?The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:Generous employee discounts across our House of Brands.Seasonal clothing allowance.An additional day of leave for your birthday.An Industry leading Parental Leave Program.Flexible working arrangements to support work/life balance.Annual learning calendar to support the ongoing development of our team.Support community partnerships across our Corporate Social Responsibility Program.We are committed to operating ethically, sustainably, and responsibly.Advertised: 04 Dec 2024 AUS Eastern Daylight TimeApplications close: 20 Dec 2024 AUS Eastern Daylight TimeCountry Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.Back to search results Apply now Refer a friendWhatsapp Facebook LinkedIn Email App
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