The Role:
B2B Senior Marcom Specialist is responsible for all in-country marketing related initiatives and activations. He/She is expected to plan, coordinate, execute, track, and communicate marketing efforts to all stakeholders. The individual will report to Japan B2B Marketing Manager and is a part of the wider APLAT (Australia/New Zealand, South Korea and Latin America) B2B Marketing Team.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you'll need for success at Logicool (Logitech). In this role you will:
Lead, plan, develop and execute all marketing initiatives and activations for B2B portfolio (Team Workspace solution, Personal Workspace solution and Education solution) in Japan. Develop local marketing collaterals, sales promotions, and sales tools to support trade partners and end-users adhering to marketing guidelines (Brochures, Banners, e-DMs, Websites, Case Studies, etc.). Manage and execute digital and physical events for trade partners and end users (Webinars, Events, Trade Shows, Exhibitions, etc.). Ensure cross-functional communication and feedback. Manage internal and external stakeholders to ensure alignment of objectives. Plan and support local PR efforts for key products and programs. Coordinate approvals with legal and other stakeholders. Track and manage marketing budget with regular reports and updates. All other duties assigned. Key Qualifications:
For consideration, you must bring the following minimum skills and behaviors to our team:
Familiar with the B2B landscape. Fluency in Japanese and English language. 3-5 years of experience in managing marketing campaigns and trade marketing. Strong ability to work in teams and build good working relationships, but also able to work independently. Strong project management and time management ability. Attention to detail and good organization skill. Adept at collaborating and working cross-functionally. Resourceful and initiate his/her own projects with the proven ability to track deliver results. Problem solver with a can-do attitude. In addition, preferable skills and behaviors include:
PR/Copywriting/Media skills a big plus. Digital marketing experiences a big plus. Experience using Salesforce, report and dashboard creation skills a big plus. Analytical and reporting skills using VLOOKUP and IF functions in Excel. Experience in marketing for new market development and new service development is a plus. Design skills with Adobe (Illustrator/Photoshop). Education:
Diploma Required. Degree a plus (Marketing, Communications, Business). #J-18808-Ljbffr