Byron Bay, Lismore & Far North Coast NSW
Full time
Launched in 2013, Loco Love's reputation in producing conscious chocolates that resonate with both the palate and soul has paved the way for its unprecedented popularity. We've been featured in Vogue, Harper's Bazaar, Gourmet Traveller and most recently we were selected as one of the AFR's Fast 100 - in the top 100 fastest growing companies in the Australia market.
The quality of ingredients we use are vital to the alchemy of our high-vibe products. We only use the finest organic, plant-based and whole food ingredients. Our sorcery is in the unique blend of superfoods, tonic herbs, probiotics and healing spices; chocolate with benefits.
We hold deep reverence for nature and operate with gratitude for the beauty that surrounds us. When sourcing our ingredients, we prioritise socially responsible suppliers that care about quality and craft, pay their farmers fairly, respect the earth and can provide traceable supply chains.
You will never find refined sugars, palm oil, artificial sweeteners, GMO's, emulsifiers, dairy or gluten in our products.
ROLE The Sales & Marketing Manager's role is to infuse Loco Love magic at every single touchpoint of our wholesale customers journey. This role is responsible for our wholesale customers experience, end to end.
This is a strategic role, focused on leveraging data & insights about our customers & the markets in which we operate to develop highly effective sales strategies that our team can implement.
CORE RESPONSIBILITIES Insights: develop an in-depth understanding of the Australian & key international markets in order to ensure Loco Love is maximising potential opportunities Trends: keep up-to-date with market, industry trends and competitor activity Strategy: work with the GM to develop Loco Love's wholesale marketing, sales & distribution strategy, including territory planning for potential new merchants & growth opportunities with our existing merchants Customer experience: own the end to end experience for our wholesale customers, from onboarding, to their first order, retention & growth. Customer segmentation: lead the development of our wholesale customer segmentation to enable marketing automation & highly effective territory planning Sales & Relationships: lead key sales deals, contract negotiations and manage key customer relationships Pipeline Management: manage our sales pipeline for all deals B2B marketing: lead all B2B marketing programs; CRM program, sales collateral, point of sale materials & visual merchandising, trade shows (as well as identify opportunities for new channels) Team Management: manage our Sales Reps locally (and as we grow, nationally) Go-to-market: work with the GM to critically assess new product and market opportunities and create go-to-market strategies Technology: lead a critical assessment of our current sales & marketing tech stack, create a plan to optimise and lead the implementation of it, working cross-functionally with sales, marketing, operations & dispatch teams Reporting: work with our Finance Manager to report back to the business on sales performance, sales forecasting and customer insights REQUIREMENTS FOR THE ROLE Education: Relevant Degree (Business, Marketing or Commerce) or equivalent experience Sales & Marketing: 5+ years in sales & marketing role Strategy: 2+ years in data driven sales or marketing strategy development Technology: 2+ years experience with marketing technology / marketing automation #J-18808-Ljbffr