Lifecycle Audience Lead

To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
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Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and …
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About the role How you'll make an impact:
As a Lifecycle Audience Lead, you will play a crucial role in supporting Xero's global lifecycle and automation strategy by enhancing Xero's ability to locate, segment, target and grow audiences that ultimately deliver on our business objectives.
Reporting in to the Head of Lifecycle, you will be working closely in this role with a variety of digital stakeholders …
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What you'll be responsible for Create, expand, and accelerate opportunities through customer-centred marketing execution
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Customer Journey Insight Development
Understand a brand's customers and their journey throughout touch points and processes, to drive strategy for positive customer experience
Skills you'll need Works with others by being open, clear in communication and listening to achieve goals
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Problem solving
Identifies problems and develops logical solutions that address the problems

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