Senior Manager - Digital Optimisation Apply locations AUS VIC Melbourne time type Full time posted on Posted Yesterday job requisition id R6888 Recognition@Latitude: Education support, Better giving programme with charity partners, Latitude matches dollar for dollar and Community partner days Flexibility@Latitude: Flexible work arrangements - balance work and personal responsibilities, Hybrid set up - work from home & the office, 3 Days paid volunteer leave annually, paid community service leave, paid compassionate/bereavement leave Yearly salary reviews & an STI Bonus The Senior Manager – Digital Optimisation plays a critical role in managing the website and landing pages for lead generation and product sales.
The position reports to the Head of Marketing Technology and Performance and will involve collaboration with all departments at Latitude as well as external partner resources.
In this role, you'll: Design and develop Mar Tech omni-channel and personalisation strategies, while leading a team of 2.
Partner with the Marketing and Product senior leadership team to ensure optimal customer experiences across all marketing campaigns and digital channels, applying Mar Tech functionality efficiently.
Develop and oversee the CRO strategy, aligning it with the company's digital marketing goals.
Identify key opportunities for conversion rate improvements across all digital and email channels.
Develop, implement, and analyse A/B and multivariate testing scenarios for landing pages and popular content on the website(s).
Conduct in-depth analyses of user behaviour, website performance, and conversion metrics.
Utilise data analytics tools to monitor, measure, and report on CRO performance.
Implement and manage personalisation tools, such as Marketing Cloud Personalisation, to gain insights into user behaviour and identify areas for improvement.
About you: Experience in conversion rate optimisation, including at least 5 years in a senior CRO role.
Proficiency in A/B testing, multivariate testing, and data analytics.
Strong understanding of personalisation tools such as Marketing Cloud Personalisation and Dynamic Yield.
Expertise in web analytics (Adobe Analytics or Google Analytics) to drive decisions, identify opportunities, and validate the success of site changes and enhancements.
Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.
Highly motivated and self-driven, with a passion for enhancing user experience and driving business results.
Strong ability to work independently while effectively collaborating with cross-functional teams.
Sound like you? That's a good sign! In return for your energy and ideas, we offer a flexible working environment and great compensation.
We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both.
We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success.
Digital payments, cards and loans is what we offer - but what we really are is a platform that helps people shop and live better.
Always living and breathing our values.
Act Right, Show Care, Be Curious.
We're not engaging any recruitment agencies for this role, so if you're interested, please apply directly! Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.
Only open to Australian or New Zealand Permanent Residents or Citizens.
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