About Innocean
Innocean is the biggest agency you've never heard of. With 31 offices and more than 3000 employees in 21 countries, we're the fastest growing agency network in the world.
Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020, the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism, and Technology brands, not to mention our own Gender Equality not-for-profit division called Fck the Cupcakes.
We're a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, producers, and media experts who work together in a collaborative environment. Our passion and focus is building strategic media and creative solutions across all touchpoints on a consumer's journey to a brand.
We're proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called 'Jeong'- an ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.
This feeling of connection underpins everything we do. It's how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team- one with strategic, creative, media, and CX capabilities, delivering brilliant work that builds brand, changes perceptions, drives connections, and delivers results.
About the Role
We are seeking a dynamic and strategic Investment Director to be the day-to-day lead of our Media department. In this senior role, you will be responsible for developing and executing comprehensive media investment strategies that align with client objectives and drive impactful results. The ideal candidate will possess extensive experience in media management, with a focus on offline channels, have a deep understanding of industry trends, great relationships with media partners, and exceptional leadership skills. You will oversee a team of investment managers and executives, fostering a collaborative environment that encourages innovation and excellence.
Additionally, as a key member of leadership, you will play a critical role in shaping the agency's vision, contributing to overall business strategy, and driving new business opportunities. Your ability to leverage insights and data to inform decisions will not only enhance client satisfaction but also position the agency as a thought leader in the media landscape.
Responsibilities
Strategic Leadership
Set the vision for media investment strategies, guiding the team to deliver high-impact solutions that meet and exceed client goals.
Collaborate with senior leadership across the agency to align media strategies with overall business objectives and brand positioning.
Client Relationship Management
Build and maintain strong relationships with key clients, acting as a trusted advisor and ensuring their media needs are effectively addressed.
Conduct regular strategy sessions with clients to ensure alignment on goals, provide updates on performance, and gather feedback for continuous improvement.
Market Insights
Analyse market trends and competitive landscapes to inform strategic decision-making and identify new growth opportunities.
Lead comprehensive competitive analysis to assess market positioning and identify emerging opportunities that can benefit clients' media strategies.
Budget Oversight
Oversee the development and management of media budgets, ensuring optimal allocation of resources and adherence to financial objectives.
Develop forecasting models to anticipate budgetary needs and optimise media spend based on client performance and market dynamics.
Performance Evaluation
Establish KPIs and benchmarks for campaign performance, regularly reviewing outcomes and implementing strategies for continuous improvement.
Implement advanced analytics and reporting frameworks to assess campaign effectiveness and derive actionable insights for future initiatives.
Team Development
Mentor and develop team members, fostering a culture of collaboration, creativity, and professional growth.
Create and facilitate training programs to enhance team skills in media analytics, negotiation, and innovative strategy development.
Innovation and Growth
Drive innovation in media strategies by exploring emerging technologies, platforms, and methodologies that enhance client performance and agency capabilities.
Spearhead initiatives to test and integrate new media channels and technologies, staying ahead of industry trends and best practices.
Reporting and Communication
Present comprehensive reports and strategic recommendations to clients and internal stakeholders, clearly articulating the value and impact of media investments.
Ensure clear and transparent communication of media strategies and performance metrics through regular updates and client presentations.
Continuous Improvement
Stay up to date on industry trends and advancements.
Lead and actively participate in team meetings and share ideas and feedback.
WHS (Work, Health & Safety)
It's on you to ensure your work environment is safe, whether you're WFH or in the office.
Follow and ensure your team follows company policies and procedures.
About You
Qualifications
Bachelor's degree in marketing, Business, Finance, or a related field.
Knowledge, Skills & Experience
5+ years of experience in media investment or management, with a proven track record in an advertising agency setting.
Strong analytical skills with the ability to translate complex data into actionable insights.
Exceptional negotiation and communication skills, with a knack for building relationships.
Proficiency in media planning tools, analytics platforms, and reporting software.
Demonstrated leadership capabilities, with experience managing and developing high-performing teams.
Values
Proactivity. Humility. Agility. Daring. Don't worry, we dive into these in your welcome pack.
Development
Regular appraisals and 360 feedback is important.
So too is being able to check in with management whenever. Their doors are always open, Zoom links always ready.
The Perks
There are a whole range of reasons you would consider working for us – check out the list below:
Competitive salary
Individual Professional development
Regular appraisals and 360 feedback
Hybrid working
Client sponsored benefits
Progressive parental leave policies
Floating leave
Pet friendly environment
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