Create an impact as a Principal, Marketing
Your Role
Join us for this exciting opportunity. You'll work closely with the Manager, Personalised Marketing to deliver exceptional customer experiences across the full customer lifecycle for primarily the NRMA Insurance brand.
You'll be accountable for the cross-functional delivery of targeted campaigns executed across all personalisation channels including email, SMS, mail, push, social and digital – from strategy and audience selection right through to creative execution and measurement.
By relentlessly pursuing optimisation opportunities, you'll constantly strive to uplift the customer experience and improve campaign effectiveness. Through deep cross-functional stakeholder engagement, you'll work with multiple teams across IAG and its external partners to ensure the work meets the needs of the company and delivers on our promise of help.
This is a fixed term 12 month opportunity, to be based in Sydney starting early Feb 25.
About You
The ideal candidate will demonstrate:
8+ years' experience in a growth / CRM / marketing automation role Proven track record leading the delivery of customer lifecycle marketing programs at scale that have delivered impressive business results. Demonstrated ability to influence and thrive working in a fast moving and complex stakeholder environment within large, matrixed organisations. Proven experience working with marketing automation teams, understanding audience selection and personalisation capabilities of the broader Martech stack (Adobe preferred). Demonstrated optimisation capabilities, building actionable test and learn plans using quantitative and qualitative data insights. You are more interested in where Personalisation is headed vs where it's been, with a passion and skillset to navigate complex audiences and journeys across digital channels. You must have a passion for the craft of brand and customer experience across all touch points and can deliver on creative and marketing effectiveness principles. Applications close on Sunday, 24 November 2024 at 23:59pm.
About Us
IAG is the largest general insurance group in Australia and New Zealand. We're also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life's moments hit hardest.
You'll know our brands – NRMA Insurance, CGU, WFI, ROLLiN', AMI, NZI, and State Insurance to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.
We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.
We're also guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change.
We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We're committed to being a safe and supportive workplace for all our employees. We do this because we're ready for you.
All this shows up in what we offer:
Grow your financial future with 13% superannuation as standard Flexibility through a program called MyFlex - supporting you to live life to the full Welcome Back cash bonus when returning from parental leave Partner discounts on every day and special occasion items #J-18808-Ljbffr