We are seeking a creative, driven and talented full-time Crypto Journalist to join our expanding, multi-skilled marketing team based in Sydney.
Your key responsibilities will include: Research and report on breaking news stories that impact the cryptocurrency industry globally and locally via our blog and social media. Writing articles for our blog and socials, including technical financial content. Identifying topics and writing scripts/content for our YouTube videos and podcasts. Monitoring and researching financial markets and trends. Assisting with marketing strategies and goals. Assisting to prepare media releases. Developing and implementing comprehensive social media strategies, focussed on breaking news, community engagement and driving brand awareness. Creating, curating, briefing and scheduling engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok (design resources will be available). Ensuring consistent MoM growth of organic reach and engagement across the blog and all social media platforms. Monitoring social media channels, responding to comments, messages, and reviews promptly, and fostering meaningful interactions with our audience. Collaborating with the marketing team to develop visually appealing and cohesive content that reflects our brand's unique identity and position in the market. Planning and executing social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition. Working closely with our partners (including the Sydney Swans) to run social media brand collaborations to further drive brand awareness. Analysing metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach and engagement. Coordinating with influencers, UGC creators, and partners. Ensuring all content is aligned with both our written and visual brand identities. About you Skills and experience we are looking for: Background in modern journalism. Live and breathe media monitoring and social media. A strong interest in and knowledge of cryptocurrencies and the crypto ecosystem is essential. 2+ years' experience in a similar role. Proficiency with CRMs and social media management tools, analytics platforms, etc. Must have experience in the marketing and promotion of well-established brands/or have social media side projects with a strong following and engagement. Ability to work with allocated budgets. Ability to confidently deal with brand partners and stakeholders. Excellent written and verbal communication skills. Creative thinking with the ability to generate innovative content ideas. Highly organised and efficient time management skills. Meticulous planning and attention to detail. Tertiary qualifications in Journalism, Marketing and Communications or similar. Excellent interpersonal skills and the ability to build strong relationships. What we offer Competitive salary - (salary range $80,000 to $100,000 + super) A challenging and rewarding role in a fast-paced and dynamic industry. A winning, fun, hard-working team. An international work environment where your opinion counts. Ongoing learning and support. Great career development opportunities in a growing company. Join a fun, smart and motivated team that's passionate about making crypto accessible to everyone. If you are a strategic thinker with a passion for building and managing brands in the crypto industry, we encourage you to apply for this exciting opportunity.
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