Purpose of PositionTo lead world class, evidence based strategies that deliver real business outcomes for the allocated client patches (+ new business pitches).
The role aims to be both consultative, offering higher end, 'up-stream' strategic thinking to clients, as well as having the ability to land strategic thinking firmly in media and communications.
To create the measurement frameworks for business, marketing and media KPIs.
To lead, manage and nurture a small team of high performing strategists.
Drive understanding, adoption, and implementation of EM proprietary tools in the development of strategy across the agency.
Facilitate training and development that meet the needs (today and future) of the strategy community at Essence Mediacom.
Collaborate across functions and specialisms to create a more integrated and end to end strategy and planning product – understanding how a strategy impacts planning is critical in this role.
Elevate reputation of Essence Mediacom's strategic offering through industry-related thought leadership panels, making best-in-class strategy the norm and showcasing our work through awards programmes.
Direct reports:1 Strategist, based in Melbourne.ResponsibilitiesWeekly WIPs with team + all directs individuallyAction plan setting & trackingTraining & skillset developmentPersonnel growth plan developmentOngoing guidance on all client deliverablesResource planning at national levelRetention planningHiringProductOngoing strategic development and QC-ing on major client briefs in your patch.Development of the national 'strategy product plan' (in conjunction with CSO)Integration of Planning and Strategy productsOngoing product innovation and new product developmentOngoing product innovation for the new business pitchingClientDirect relationship ownership with the Media Heads / CMOs of the top-5 clientsThought leadership seminars / presentations to senior client stakeholdersCommercialCollaboration with MD and CPs in tracking / delivering their numbers as per the QRFCollaborate with ExCo in landing all new business pitchesCultureWork with the CSO to be the glue between Strategy and planning communities, bringing them together both as experts, as well as colleaguesMore about youDirect / hands-on understanding and expertise of the agency's 4A processAbility to seamlessly combine thought leadership with hard practitioner's perspectiveAbility to elevate all strategic products in collaboration with the global networkAbility to translate strategy into channel planning.Apply now and send your CV via the link!
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