Head of Product Marketing, ANZCMC are hiring! We have a 12 month parental leave cover for a Head of Product Marketing to join our Marketing department, based in our Barangaroo, Sydney office. This fixed-term contract will commence early to mid November 2024.
Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week. Please note that this role is only open to Sydney based candidates with full working rights (e.g. Citizen/Permanent Resident).
CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential.
Background to & purpose of role: We are looking for a Product Marketing enthusiast with a strong passion and/or experience in online CFD and share trading. This role will be integral in driving the strategic marketing direction for CMC's CFD and Share Trading products.
Role & responsibilities: Developing and clearly articulating the Invest product marketing strategy, positioning, value prop, messaging, go-to-market strategy and the rollout of existing and new products and features.Work closely with the broader Marketing team as well as Sales and Customer Services to build out their product knowledge and provide them with the insights, positioning, messaging, and content they need to succeed.Assessing the market, competitors, industry trends and customer needs.Refining and maintaining customer propositions based on feedback and changing buyer personas/ customer needs.Supporting the Product team with a prioritisation process and framework to ensure customer-centricity is at the heart of all product and feature builds.Developing a Voice of Customer (VoC) framework to provide customer feedback in a constructive manner to support product development and enhancements.Driving the adoption, use and advocacy of the CMC Share Trading & CFD platform.Developing and delivering new product propositions for key customer segments, across different markets.Collaborating with the product team and squads to regularly evaluate our proposition in market.Working closely with the Head of Growth Marketing and Senior Marketing Manager to ensure appropriate educational content is developed.Providing ongoing reporting on product marketing / GTM programs to drive continual improvements and recommendations.Key skills & experience: Strong, demonstrable product marketing experience (ideally 8+ years).Minimum of 3-5 years people management experience.Curiosity and customer-centric mindset.Comfortable working with, analysing and using data to make appropriate marketing decisions.Good natural communicator/project management experience essential.Commercial skills to understand the role a product feature plays within company strategy.Knowledge of or passion for the financial markets and online share trading is essential.Understanding of end-to-end campaign management.Relevant university degree in business, marketing or media/communications.High attention to detail and aesthetics, and great interpersonal skills.Thrives in a fast-paced and dynamic environment.Benefits: Charity give-back days.1 extra annual day of leave for your birthday.A dedicated benefits & wellbeing hub.Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).Social Club, Women@CMC, LinkedIn Learning and more.CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace.
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