Head of Performance Marketing / Head of Paid Media $180k - $220k
Overview:
Àerre is one of Australia's fastest growing startups We are already one of the biggest spenders on Meta and Tiktok in Australia We need someone to head our performance marketing machine You must be technical, and an absolute gun in Meta and Tiktok, plus have a strong understanding of Google Ads Plenty of opportunity for rapid development and growth This is one of the most pivotal hires we will make at Àerre. You'll work closely with one of our co-founders to shape our international expansion, and you'll have the autonomy to lead Àerre's performance marketing strategy as we scale into new markets. We offer a fantastic salary, bonus structure, and equity package to reward your impact, as well as opportunities for rapid professional growth within one of the fastest-growing startups in Australia.
About Àerre:
Àerre is one of Australia's fastest growing consumer brands, and it's probably no exaggeration to say that we're one of the most successful Australian startups to have launched in the last 18 months.
We make perfumes that are inspired by famous fragrances, and we sell them for a fraction of the cost. All our perfumes are made in Provence, France - the same place that many of the world's most famous luxury perfumes manufacture their scents - and we're vegan and cruelty free.
We launched in August last year, and in that time we've grown to become one of the biggest spenders on both Meta and Tiktok in Australia. We're looking to expand internationally in the next 6 months, and need someone to spearhead our unique approach to digital advertising.
Role overview:
Paid digital advertising is the single most important part of our business. It is what has enabled us to grow so fast, and our business thrives or dies on our paid digital performance. This role will shape Àerre's international presence and comes with autonomy to implement new ideas.
We're looking for someone who is an absolute gun in Meta, Tiktok and still strong in Google Ads. You need to deeply understand these platforms, and you need to currently be or have very recently been on the tools. You will have a team supporting you that can implement all the day-to-day tasks of uploading creative etc, but you need to be the brains behind the operation, and you need to already know what you're doing so that you can hit the ground running.
Externally you will have regular WIPs with our Meta and Tiktok reps and our marketing agencies. Internally, aside from your own team, you will work with and report to one of our co-founders who has so far spearheaded all our digital marketing efforts. Your job will be to eventually replace the role he has been doing in conducting our paid marketing.
We have built an incredible performance marketing machine that we are in the process of expanding internationally, and this is an exceptional opportunity to take ownership of our paid media strategy and drive Àerre's continued success.
Key responsibilities:
Lead all our paid social and Google Ads campaigns Implement advanced testing frameworks to ensure continuous improvement Spearhead and execute our expansion as we enter new markets Collaborate with cross-functional teams to align Àerre's growth goals Proven track record of managing large performance-focused digital ads campaigns Strong analytical skills and experience using data to make informed decisions Excellent communication and leadership skills WFH welcome part of the time. Open to fully remote for the right candidate.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia? How many years' experience do you have in digital marketing? #J-18808-Ljbffr