Job Description
18 Sydney Rd, Manly NSW 2095
HEAD OF PAID MEDIA & STRATEGYAre you hungry to join one of Australia's most exciting independent agencies?
We're Australia's leading Brandformance agency, successfully wiring together the art and creativity of brand building with the science of performance marketing.
We're pretty good at it too, taking home B&T Independent Agency of The Year, AdNews Digital Agency of The Year, and Campaign Asia Specialist, Social, and Content Agency of The Year.
We're also home to some of Australia's most loved brands - including Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, The Iconic, Indeed, and Georg Jensen.
And, at 35 Wiredos strong, we're big enough to pack a punch, but small enough to still care, so culture and being people first is at our core.
THE ROLE:The Head of Paid Media & Strategy is a leadership position within the business, responsible for leading the paid media team.
The primary focus of this role is to oversee the smooth operations across all paid media services, thinking strategically and creatively, and driving success across all paid media channels, ensuring commercial growth and profitability of the team.
The role empowers the team to drive outstanding results for our clients, implementing and evolving best practices and service sophistication, and continues to push boundaries across media and performance.
We're looking for someone who:Believes the special sauce to creating a truly connected and high performing team is to lead with vulnerability and authenticity.Incorporates creativity into everything they do, ensuring brilliant basics while also challenging conservative thinking and developing impactful creative media campaigns.Inspires and leads collaboration across all areas of the business from Account Service, Earned, and the Creative & Content team.Has an in-depth understanding of both performance and brand building media strategies and channels (both digital and traditional).Some specifics on the role:Leading the paid media team, building close and meaningful relationships, empowering the team to ensure they thrive.As a member of the senior leadership team, you will play a vital role in driving business growth and representing the paid media team at a senior level.Identifying opportunities to grow your business unit across existing and new clients, managing annual contract negotiations, ensuring profitability, and leading new business pitches.Successful delivery of exceptional best-in-class services to our client partners.Develop and lead paid media strategies, ensuring industry leading implementation of comprehensive audience led paid media campaigns.Drive consistent and ongoing strategic thought into new, innovative and creative media campaigns.Continue to evolve and optimise our performance media offering, including adaptation of industry leading technology.Oversee at a high level the execution of paid social, performance advertising, affiliate marketing, SEO, programmatic and paid media.Staying ahead of industry trends and continuously innovating to keep WiredCo at the forefront of digital and media advertising.Ownership of key clients' media budgets and effective management of these.Oversee and lead strategy reports and presentations, delivering clearly articulated strategic commentary.In collaboration with channel leads, drive capacity planning, scope creep management, and owning team structure and resources, ensuring profitability and resource alignment.Fostering outstanding relationships across the industry, driving collaboration, securing first to market opportunities, and brokering the best rates and placements in market.THE EXPERIENCE:Agency side experience, in a leadership or Head Of role for at least 2 years.Experience working on big brands.Proven leadership ability to grow and empower a high performing paid media team.Extensive experience in paid media strategy and planning across paid social, performance advertising, affiliate marketing, SEO, programmatic and paid media.Implementation experience across paid search and SEO, paid social, affiliate marketing is ideal; extensive programmatic experience is essential.Previous on the tools experience, with a focus on driving strategy.eCommerce and retail experience essential.Big brand experience, and creative media campaign executions essential.HOW YOU'LL BE MEASURED:Paid Media Team's financial performance.Effectiveness, innovation and marketing.Team, client and partner health.THE PACKAGE:- $155K to 175k inc. Super and based on experience
- Performance bonus of up to $15,000 p.a
- Wired to YouTM: A flexible hybrid working environment, extra annual leave, flexible public holiday leave, awesome office and ability to work anywhere in the world for up to one month a year
- Inclusive and humanly parental leave policy: including fur baby parents!
- Wired WellnessTM: Access to mental and physical health benefits, inc. unlimited counselling
- ReWiredTM: Monthly team and cultural/social events + Wiredmas in July - 2 extra days holiday
- School Of WiredTM: Our dedicated professional development program including mentoring
- Wired RewardsTM: Benefits for time served inc. extra holiday and bonuses
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