5+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
Objectives of this Role
? Drive go-to-market strategy and execution for the company
? Ensure website, and communication channels speak to our target audience, and showcase the value proposition of the company
? Identify web3 market trends and collaborate with Research & Product teams to make sure that the product roadmap aligns with user needs.
? Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
? Collaborate on content creation for education initiatives for prospects and clients
? Play a role in the development of the company's roadmap and co-own the roadmap
? Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals
? Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement
? Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.
Required Skills and Qualifications
? 5+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
? 1+ year of experience in web3 and blockchain marketing space
? 1+ year of experience leading and building marketing teams from scratch
? 1+ year of PR experience, working with media channels for releases and announcements to get global outreach
? Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
? Strong hold in storytelling to drive overall narrative
? Strong problem-solving, acting autonomously and taking ownership of the team
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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.
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