Head of Marketing - Residential Projects NSW
Head of Marketing - Residential Projects
Property Developer
Location: Sydney, Australia
A leading property developer is seeking an accomplished
Head of Marketing
to spearhead marketing efforts for large-scale, mixed-use projects across residential, commercial, and master-planned communities (MPC). This role offers the opportunity to shape marketing strategies for some of the most exciting developments in the NSW region.
Key Responsibilities:
Lead the marketing strategy for large-scale mixed-use projects, including residential, commercial, and MPC developments.
Develop and implement end-to-end go-to-market plans for project launches, ensuring that marketing efforts are integrated and tailored to the target audience.
Oversee the creation of compelling sales collateral, brochures, and digital assets to support project teams and enhance buyer engagement.
Manage large budgets for marketing campaigns, ensuring optimal ROI and effective allocation of resources across channels.
Collaborate with internal teams (Sales, Development, and Design) to align marketing strategies with project timelines, objectives, and customer experience.
Build and maintain relationships with external stakeholders, including agencies, media outlets, and industry partners, to drive brand visibility and project success.
Develop digital and traditional marketing campaigns that highlight the unique aspects of mixed-use developments, targeting a wide range of potential buyers and investors.
Conduct market research and competitor analysis to inform positioning, pricing, and promotional strategies.
Ensure compliance with regulatory requirements in all marketing materials and communications.
Qualifications:
Significant experience in marketing within the property development sector, particularly with large-scale residential, commercial, and MPC projects.
Strong leadership skills with the ability to lead cross-functional teams and manage external agencies.
Expertise in digital marketing, branding, and content development for property projects.
Proven track record in managing multi-million-dollar marketing budgets and achieving high returns on investment.
Excellent stakeholder management skills and experience in working with senior executives, project teams, and external partners.
Ability to develop data-driven strategies based on market research and customer insights.
A degree in Marketing, Communications, or a related field is preferred.
About the Company:
This role offers the chance to work with a leading property developer shaping the future of urban living. Join a forward-thinking team that values innovation, collaboration, and excellence in delivering high-quality developments across residential, commercial, and mixed-use sectors.
Salary: Approx $200,000 - $220,000 + Bonus (Depends on Experience)
5 Days per week + some flex
Great office amenities & perks
For a confidential conversation please contact Bella Serventi ******
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