Riparide is looking for an experienced Head of Marketing to develop, implement and lead our marketing strategy.
Your experience should be centered around digital marketing, brand building, and growing marketing teams.
A pragmatic and creative leader who understands the science and art of marketing, loves to collaborate, get your hand on-the-tools, and has an ambitious drive for results.
Marketing has been core to Riparide's story and success in the Australian market, we have built an incredible brand and product.
Riparide exists to inspire people to unplug from modern-day trappings and head outdoors in search of fulfilling moments.
We're looking for a Head of Marketing who can amplify our story, manage and optimise our marketing efforts, and own our go-to-market Marketing strategies.
What you get to do every dayResponsible for Riparide's marketing strategyManagement of the Marketing departmentPrepare social media marketing campaigns and strategise them such that they align with the business objectivesOwn Riparide's market positioning and marketing messagesManage marketing strategies in early and mature existing marketsDevelopment and execution of Go-To-Market strategies, expansion campaigns and launch efforts in new marketsCreate and monitor advertisements on Instagram, Facebook, Google, and various platforms keeping the business vision alignedDrive email marketing automation strategyBe across the forefront of marketing trends, ad surfaces and technologiesRun personalisation campaigns based on product usageOwn our social content and influence strategiesBrand building and creative directionWork closely with Content & Design to enable new innovative campaignsMonitor competition (acquisitions, pricing changes and new products and features)Develop an understanding of the customer, their needs and interactionsPrepare monthly marketing budgetInnovate on creative ways of reaching and engaging our customer community and expand market shareCreate weekly and monthly reportsWhat you bring to the roleWork experience as Head of Marketing or VP Marketing, preferably within our industry4+ years of experience in demand generation/digital marketing/content marketingSolid knowledge of web analytics, Facebook Ad Manager and Google AdwordsStrong background in strategising for Facebook, Instagram and TikTokExperience building a digital marketing teamActive on the tools, and a self-starterAn eye for design, high-quality content and an on-brand aestheticExperience working tightly with adjacent functionsUnderstand demand generation metrics and best practices for reporting accuracyProficiency with email, social, content, and ad marketing automation systemsGoal-driven mentality with strong written and oral communication abilitiesAn adventurous spirit and passion for the outdoorsSearch engine marketing (SEM) experienceWhat you can expectCompetitive salary and employee stock optionsFlexible, remote-friendly working conditionsQuarterly team escapes to get out of the office and into natureRiparide vouchers to book your own escapes plus bonus friends and family vouchersA genuine commitment to your wellbeing and fulfilment at workCareer development opportunities as we scaleRiparide is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law.
We are committed to fostering greater diversity and inclusion in the workplace.
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