Brand Management (Marketing & Communications) Full time About the Role:
An innovative leader in the health and wellness industry is looking for a talented Head of Marketing to spearhead their digital content and brand strategy.
This is an exciting opportunity to shape the voice and vision of a rapidly growing brand that's redefining the health and wellness space.
If you are passionate about creating impactful content, leading diverse teams, and driving strategic initiatives, this could be the role for you!
Key Responsibilities: Develop and Execute Brand & Content Strategy: Lead the creation of a comprehensive brand and content strategy that aligns with the company's mission and goals, driving user acquisition and increasing brand loyalty.Manage a High-Performing Content Team: Oversee a dedicated team of content strategists, coordinators, and external vendors, ensuring streamlined collaboration across all content creation projects.Oversee In-App Content Strategy: Work closely with the Content Strategist to guide and align the in-app content strategy with the broader Brand and Content vision.
Collaborate with trainers, influencers, and digital creators to ensure engaging and innovative health and wellness content is delivered effectively.Drive Cross-Functional Collaboration: Work closely with the product, community, and engineering teams to align brand initiatives across all touchpoints, ensuring a consistent and impactful customer experience.Performance and Reporting: Set clear OKRs for content initiatives, using insights and data analytics to refine strategies and continually improve the user experience.About You: You have a deep understanding of working with established brands during their growth phase, with a track record of success in B2C environments.You have a strong grasp of what content drives acquisition and can create strategies that resonate with and attract a broad audience.You're an innovative thinker, with experience leading teams and managing multiple priorities in a dynamic environment.You possess excellent communication skills and a collaborative mindset, thriving in cross-functional settings.You're data-driven and can leverage insights to optimise content and improve customer engagement.Why Join Us?
This is a unique opportunity to lead brand and content strategy for a dynamic company dedicated to empowering individuals in their health and wellness journeys.
You'll work with a talented team, collaborate with influential trainers, and have a direct impact on driving the company's growth and success.
How to Apply:
Applying is simple.
Submit your resume along with a cover letter.
We're eager to hear from you and look forward to learning how you can contribute to this exciting new venture.
Application Questions:
Your application will include the following questions:
How many years' experience do you have as a Head of Marketing?What's your expected annual base salary?How much notice are you required to give your current employer?Do you have experience leading brand and content strategy for a B2C company?Have you managed a team of content creators, strategists, or marketers?Can you provide an example of a successful content campaign you've led that drove significant user acquisition or engagement? #J-18808-Ljbffr