Riparide is looking for an experienced Head of Marketing to develop, implement and lead our marketing strategy. Your experience should be centered around digital marketing, brand building, and growing marketing teams. A pragmatic and creative leader who understands the science and art of marketing, loves to collaborate, get your hand on-the-tools, and has an ambitious drive for results.
Marketing has been core to Riparide's story and success in the Australian market, we have built an incredible brand and product. Riparide exists to inspire people to unplug from modern-day trappings and head outdoors in search of fulfilling moments. We're looking for a Head of Marketing who can amplify our story, manage and optimise our marketing efforts, and own our go-to-market Marketing strategies.
What you get to do every day
Responsible for Riparide's marketing strategy
Management of the Marketing department
Prepare social media marketing campaigns and strategise them such that they align with the business objectives
Own Riparide's market positioning and marketing messages
Manage marketing strategies in early and mature existing markets
Development and execution of Go-To-Market strategies, expansion campaigns and launch efforts in new markets
Create and monitor advertisements on Instagram, Facebook, Google, and various platforms keeping the business vision aligned
Drive email marketing automation strategy
Be across the forefront of marketing trends, ad surfaces and technologies
Run personalisation campaigns based on product usage
Own our social content and influence strategies
Brand building and creative direction
Work closely with Content & Design to enable new innovative campaigns
Monitor competition (acquisitions, pricing changes and new products and features)
Develop an understanding of the customer, their needs and interactions
Prepare monthly marketing budget
Innovate on creative ways of reaching and engaging our customer community and expand market share
Create weekly and monthly reports
What you bring to the role
Work experience as Head of Marketing or VP Marketing, preferably within our industry
4+ years of experience in demand generation/digital marketing/content marketing
Solid knowledge of web analytics, Facebook Ad Manager and Google Adwords
Strong background in strategising for Facebook, Instagram and TikTok
Experience building a digital marketing team
Active on the tools, and a self-starter
An eye for design, high-quality content and an on-brand aesthetic
Experience working tightly with adjacent functions
Understand demand generation metrics and best practices for reporting accuracy
Proficiency with email, social, content, and ad marketing automation systems
Goal-driven mentality with strong written and oral communication abilities
An adventurous spirit and passion for the outdoors
Search engine marketing (SEM) experience
What you can expect
Competitive salary and employee stock options
Flexible, remote-friendly working conditions
Quarterly team escapes to get out of the office and into nature
Riparide vouchers to book your own escapes plus bonus friends and family vouchers
A genuine commitment to your wellbeing and fulfilment at work
Career development opportunities as we scale
Riparide is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. We are committed to fostering greater diversity and inclusion in the workplace.
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