Proudly Australian owned and operated, Opteco is renowned for circular saw blades that outperform all others. We've built a legacy on understanding that, in today's fast-paced manufacturing world, our customers' profitability depends on efficiency and consistent quality. Opteco's cutting-edge technology and a commitment to excellence, earned a place in production lines around the globe, delivering the precision, reliability, and performance that our client's trust.
Position Summary We are seeking an experienced Head of Marketing who is super excited about moving the needle in leading the strategic expansion of our business to include global markets. The ideal candidate will be a results-driven marketing professional with a strong background in international market development, brand strategy, and campaign execution. This role requires a balance of strategic thinking, cultural insight, and hands-on implementation skills to position our brand as a leader in key international regions.
Are you an accomplished marketing professional with a proven track record of building brands and driving growth across existing domestic markets, also the exciting journey of penetrating international markets and establishing a powerful global brand? Join Opteco as our Head of Marketing and take the lead intransformingthe 'world's best kept secret' into a recognised global brand.
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Key Responsibilities Develop and execute comprehensive marketing strategies tailored to target international markets, focusing on brand awareness, customer acquisition, and market penetration.Conduct market research and competitive analysis to identify opportunities, challenges, and customer preferences in diverse regions.Evaluate potential markets, recommend prioritization, and create localized go-to-market strategies.Collaborate with creative teams to develop region-specific content that drives engagement and conversion.Work cross-functionally with sales, product, and operations teams to ensure marketing efforts align with strategic business objectives.Track and analyse campaign performance metrics, including ROI, lead generation, and customer acquisition costs, to refine strategies.Provide regular reports to leadership on market growth, campaign outcomes, and market insights.Stay updated on global marketing trends and innovations to drive continuous improvement.Key Qualifications Qualification(s) commensurate with role. Demonstrated experience in leading and delivering successful marketing outcomes globallyWhy Join Opteco? • Opportunity to shape the global expansion strategy of a growing Australian brand.
• Work in a collaborative, innovative, and fast-paced environment.
• Competitive salary package with performance incentives.
How to Apply If you are ready to take on a challenging and rewarding role, please submit your resume including a cover letter containing the following criteria.
We'd love to hear about your demonstrated experience in leading and delivering successful marketing outcomes.Outline what actions and deliverables you would seek to achieve in the first 100 days at Opteco if you were selected for the Head of Marketing position.How do you approach competitive analysis and customer research to inform strategic marketing decisions including path to market in various regions globally.Tell us how you would resource the various specialties within the remit of marketing. IE SEO, Web development, Socials etc.Your application will include the following questions:Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Head of Marketing? Have you worked in a role where you were responsible for brand planning? How many years' experience do you have in market research? Do you have experience with Search Engine Optimisation (SEO)?To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
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