Head of Marketing - Customer Transition and Network Head of Marketing - Customer Transition and Network ANZ Banking Group Melbourne, Australia
Head of Marketing - Customer Transition and Network ANZ Banking Group Melbourne, Australia Posted 5 days ago Permanent Competitive Head of Marketing - Customer Transition and Network
About the role
At ANZ our purpose is to shape a world where people and communities thrive. We're making this happen by improving our customers' financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.
Our vision is to shape a world where we help communities and people thrive, while helping Aussies improve their financial wellbeing. We're reinventing banking, and a key focus is how we engage and service our customers digitally and via branch and contact centre channels.
As the Head of Marketing - Customer Transition and Network, you will lead and partner across the enterprise to define, communicate and execute the adoption of digital self-service, driving simplification of our products and services and ultimately aiding migration through the creation of marketing strategies and plans. This is to encourage Retail customers to interact with us digitally and enable successful migration of customers from ANZ Classic over to ANZ Plus.
Local Area Marketing also falls under the remit of this role, helping create and lead bespoke marketing communications to our branch network for our Retail and Commercial divisions.
This is a newly created role, residing in the Australian Marketing Team, reporting to the General Manager Marketing, Australia.
Role Location: 833 Collins Street, Docklands VIC 3008
Role Type; Permanent, Full-Time
What will your day look like
This newly created role will be accountable for the Marketing Programme to engage and digitise the Retail customer base, while demonstrating leadership of the Local Area Marketing function. Specifically:
Leading the development of the marketing strategy and execution plan to encourage the take-up and ongoing usage of digital self-service features by Retail customers. You will partner with the digital-self service team, to create winning strategies which engage customers to go digital firstPartnering with the Simplification and Personalisation leadership teams to develop and rollout a robust marketing and communication programme regarding product changesDeveloping and executing Marketing strategies to support the Migration Team's objectives, including driving digital adoption metrics.Leading collaborative cross functional strategy and execution of consistent segmentation and data briefs, customer experience and brand identity/tone of voice, and the establishment and leadership of a Retail Comms Council.Partnering with Branch and Contact Centre on Local Area Marketing strategies, and developing propositions and methodologies to increase the efficiency and effectiveness of LAM activityPerformance based marketing - as a commercially astute marketer, you will have attention to detail in understanding, measuring and communicating performance metrics. What will you bring?
To grow and be successful in the role, you will ideally bring the following:
Minimum 10 years' experience - in direct-to-consumer banking in strategic marketing / digital / product management / project managementProven commercial acumen, and an understanding of portfolio economics/financial leversProven expertise leveraging analytics and customer behavioural insightsWorked in ambiguity, and large complex regulatory environmentsDemonstrated strategic thinkingBrilliant communicatorDigitally and data literate with a passion for innovation and creating what's possibleDemonstrated ability to contribute to problem solving, contributing to finding business solution Good to have' knowledge, skills, and experiences Additional experience in strategy, operational delivery, transformationPassion for big data, analytics, and user-centred designExperience in automation and AI is highly desirable
You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
So, why join us?
This is an exciting time to be a leader within one of Australia's biggest banks as we take advantage of the rapid change and disruption of traditional banking business models.
ANZ recognises the value of an inclusive and diverse work environment. We take pride in the diversity of our people and encourage applications from diverse candidates. If you are a candidate with a disability, let us know how we can provide you with additional support. Our recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics. We work flexibly at ANZ. Talk to us about how this role can be flexible for you.
To find out more about working at ANZ or to view other opportunities visit www.careers.anz.com. You may apply for this role by visiting ANZ Careers and searching for reference number 64938
Job Posting End Date
20/05/2024, 11.59pm, (Melbourne Australia)
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