Head of Marketing - Australia, New Zealand & Singapore (Maternity Leave Cover 8 - 12 Months)Head of Marketing - Australia, New Zealand & Singapore(Maternity Leave Cover8 - 12 Months)Ideal for an experienced strategic marketing generalist this role is responsible for leading and delivering projects that will support the growth ambitions of LHH in Australia and New Zealand. The Head of Marketing will be responsible for the development, implementation and management of integrated marketing programs todrive lead generation, brand awareness and revenue growth for the region.This role will be responsible for the continuous improvement of platforms, processes and procedures in support of the delivery of local marketing activities and achieving local targets in support of global strategy.This high-impact role will work across business lines (including Career Transition and Mobility (CTM), Leadership Development (LD).Reporting Relationships:Head of Marketing, Global CTM & LDSVP, Managing Director - Australia, New Zealand & SingaporeDirect Reports:Yes (Senior Marketing Manager, Singapore)Location:Sydney/Melbourne AustraliaIn this role you can expect toKey AccountabilitiesMarketing planning and budgetingIn consultation with key stakeholders including thecountryand sales leaders develop an annual marketing plan across Career Transition & Mobility + Leadership Development lines of business aligned to business strategy/goals.Proactively seek out new and innovative marketing opportunities to promote the LHH brand and increase and accelerate revenue growthOwnthe country marketing budget with a focus on generating a strong ROI.Execution of the marketing planPartner with key stakeholders to create and deliver targeted lead generation campaigns, identify new sales opportunities, create go-to-market strategies and develop sector specific propositions.Be accountable for executing the marketing plan to achieve country KPI's across business lines and support revenue growth, demand generation, brand awareness and positioning objectives.This will include:Event, sponsorship, communications, PR and thought leadershipEvents: Agree and execute the annual events program which may include, webinars, seminars, round tables, corporate hospitality and exhibitions/conferencesContent: Work with the subject matter experts to produce articles, opinion pieces and case studies to support brand and sales objectives. This will include adapting content generated by LHH globallyPR: Work with the relevant stakeholders to plan and coordinate PR activity to support brand awareness and positioning objectives. This will include rolling out thought leadership, innovations and brand initiativesWork with partners to maximise our ongoing editorial/advertising relationshipSales and marketing collateral:Creation, adaptation and localisation of sales and marketing collateral as required, including corporate and product brochures, templates, case studies and sales support materialLead and opportunity generation and go-to market strategyWork with the Sales Director, ANZ and other key stakeholders to identify new sales opportunities, create go-to-market strategies and develop sector specific propositions/campaignsCreate and deploy targeted integrated campaigns to generate new leads and business opportunitiesin pursuit of marketing generated revenue goalsWork with the Global Marketing Team to ensure best practice lead gen./ nurture using SFDC/Pardot and building a solid sales pipeline for the region.Brand ManagementWork with the Head of Marketing, LHH Global CTM & LD and engagement through PR, thought leadership, voice building, point of view and other content marketing activityEnsure all sales and marketing activity adheres to the brand guidelines and that all creative work and collateral produced internally or externally meets the highest standards of accuracy and qualityEnsure key messages, brand identity tone and voice are consistent and reinforced in all external communications and materialsMarket research, insight and analysesMonitoring competitors and conduct market scans to identify relevant trends, threats and opportunitiesMonitoring thought leaders in the industryReporting and OptimisationReview andoptimise the return on investment from all marketing expenditure, identifying areas for improvement.Build collaborative relationships with the GlobalMarketing Team to ensure optimised use of expertise, materials, marketing assets and systems.ComplianceComply with Quality, Health and Safety requirements.Comply with the Group's policies and procedures laid out in various management systems.All About YouRequired ExperienceCIM qualification or Marketing Degree or equivalentProven track record of success in multiple B2B marketing rolesHigh level of expertise in developing marketing strategies aligned to business objectives and sales strategiesExperience using marketing automation tools to deliver marketing activities and support demand generationUp to speed with latest marketing tools, techniques and best practices (on and offline)Experience influencing at senior stakeholder level and managing third-party marketing agenciesExperience in brand management (brand/website refresh)Required AttributesResults-orientedSelf-starter attitudeNaturally collaborativeAbility to think laterally/high solution orientationAbility to navigate ambiguity - Excellent influencing and stakeholder engagement skillsAttention to detailHigh levels of initiative/self-motivation and driveExceptional communication and interpersonal skillsEffective team playerAbility to self-directWhat we offerGrowth opportunities within a HR Solutions global leaderWe prioritise learning to stay agile in an increasingly competitive business environmentWe foster an open-minded environment where people spark new ideas and explore alternativesAdditional benefits including PTO, Paid Holidays, and moreContract Type: Maternity Leave (8-12 Months)Hours: 40 hours/WeekSchedule:8.30am - 5.30pmAbout LHHThe world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can't just rely on what works today, working tomorrow. They need to be ready for next.LHH exists to help individuals, teams, and organizations find and prepare for what's next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and Learning & Talent Development, we are uniquely positioned to work together to make a positive impact on the future of every person we work with at every key career moment.LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we're here to make sure the future works for everyone.A division of the Adecco Group - the world's leading HR solutions provider - LHH's 8,000 colleagues and coaches work with 15,000 organizations in over 60 countries around the world. We successfully help close to 500,000 candidates to enhance their careers every year. Our local expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It's why most of the Fortune Global 500 companies choose to work with us.This is LHH.Ready for Next.www.lhh.comLHH is an Equal Opportunity Employer.For additional information on our Diversity and Inclusion policy, please consult the following link: https://www.lhh.com/us/en/diversity-and-inclusionPosting date: 17-06-2024#J-18808-Ljbffr
