Head of Marketing - Australia, New Zealand & Singapore (Maternity Leave Cover 8 – 12 Months)
MarketingSydney,AustraliaSouthbank,AustraliaContract Type: Full-timeHead of Marketing - Australia, New Zealand & Singapore(
Mat
ernity
Leave Cover
8 – 12 Months
)Ideal for a
n experienced
strategic
marketing
generalist
this role
is responsible for leading and
delivering
projects that
will support the growth ambitions of LHH in Australia and New Zealand.
The Head of Marketing will
be responsible for the development,
implementation
and management of integrated marketing programs to
drive
lead generation, brand awareness and
revenue growth
for the region.This role will be responsible for the continuous improvement of platforms,
processes
and procedures in support of the delivery of local marketing activities and achieving local targets in support of global strategy.This high-impact role will work across
business lines (including Career Transition and Mobility (CTM), Leadership Development (LD)
.R
eporting Relationship
s
:Head of Marketing, Global CTM & LDSVP, Managing Director - Australia, New Zealand & SingaporeDirect Reports:Location:In this role you can expect toKey Accountabilities
Marketing planning and budgetingIn consultation with
key stakeholders including the
country
and sales leaders develop an annual marketing plan
across
Career Transition & Mobility + Leadership Development lines of business
aligned to business strategy
/goals
.Proactively seek out new and innovative marketing opportunities to promote the LHH brand and increase and accelerate revenue
growthOwn
the country marketing budget with a focus on generating a strong ROI.Execution of the marketing planPartner with key stakeholders to create and
deliver
targeted lead generation campaigns, identify new sales opportunities, create go-to-market
strategies
and develop sector specific propositions.Be accountable for executing the marketing plan to
achieve country KPI's across business lines and
support revenue growth, demand generation, brand awareness and positioning objectives.This will include
:Event, sponsorship, communications, PR and thought
leadershipEvents:
A
gree and execute the annual events program
which may include
,
webinars,
seminars, round tables, corporate
hospitality
and exhibitions
/
conferencesContent:
Work with the subject matter experts to produce articles
,
opinion pieces
and case studies
to support brand and sales objectives. This will include adapting content generated by LHH
globallyPR:
Work with the
relevant stakeholders
to plan and coordinate PR activity to support brand awareness and positioning objectives. This will include
rolling out
thought leadership
,
innovations and brand
initiativesWork with partners to
maximise
our ongoing editorial/advertising
relationshipSales and marketing collateral
:
Creation, adaptation and
localisation
of sales and marketing collateral
as required
, including corporate and product brochures, templates, case studies and sales support
materialLead and opportunity generation and go-to market
strategyWork with the Sales
Director, ANZ
and other key stakeholders to identify new sales opportunities, create go-to-market strategies and develop sector specific propositions
/
campaignsC
reate
and deploy
targeted
integrated
campaigns to generate new
leads and
business opportunities
in pursuit of
marketing
generated
revenue
goalsWork with the Global Marketing Team to ensure
best practice lead gen
./ nurture using SFDC/Pardot and building a solid sales pipeline for the region.Brand ManagementWork with the Head of Marketing, LHH Global CTM & LD and engagement through PR, thought leadership, voice building, point of view and other content marketing
activityEnsure all sales and marketing activity adheres to the brand guidelines and that all creative work and collateral produced internally or externally meets the highest standards of accuracy and
qualityEnsure key messages, brand identity tone and voice are consistent and reinforced in all external communications and
materialsMarket research,
insight
and analysesMonitoring competitors and conduct market scans to identify relevant trends, threats and
opportunitiesMonitoring thought leaders in the industryReporting and
OptimisationReview
and
optimise
the return on investment from all marketing expenditure, identifying areas for improvement
.Build collaborative relationships with the Global
Marketing Team to ensure
optimised
use of
expertise, materials, marketing assets
and
systems
.ComplianceComply with Quality,
Health
and Safety requirements.Comply with the Group's policies and procedures laid out in various management systems.All About YouRequired ExperienceCIM qualification or Marketing Degree or equivalentProven track record of success in multiple B2B marketing rolesHigh level of expertise in developing marketing strategies aligned to business objectives
and sales
stra
tegiesExperience using marketing automation tools to
deliver market
ing activities and
support demand
generationUp to speed with latest marketing
tools,
techniques
and best practices (on and offline)Experience influencing at senior stakeholder level
and managing third-party
marketin
g
agenciesExperience in brand
management (brand/website refresh)
Required AttributesResults-orientedNaturally collaborativeAbility to think laterally/high solution
orientationAbility to navigate ambiguity
-
Excellent influencing and stakeholder engagement
skillsHigh levels of initiative/self-motivation and driveExceptional communication and interpersonal skill
sEffective team playerAbility to self-directWhat we offerGrowth opportunities within a
HR Solutions
global leaderWe
prioriti
s
e
learning to stay agile in an increasingly
competitive
business
environmentWe foster an open-minded environment where people spark new ideas and explore
alternativesAdditional
benefits
i
ncluding PTO, Paid Holidays
, and
moreCont
r
act Type:
Maternity Leave (
8-12
Months)Hours:
40 hours/WeekSchedule:
8.30am – 5.30pmAbout LHHThe world of work is ever-changing and
unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can't just
rely
on what works today, working tomorrow. They need to be ready for next.LHH exists to help individuals, teams, and organizations find and prepare for what
's
next. With integrated, end-to-end solutions that include Advisory, Professional Recruitment, Career Transition, and
Learning
& Talent Development, we are uniquely
positioned to work together to make a positive impact on the
future
of every person we work with at every key career moment.LHH is at the forefront of change to build a bigger, bolder workforce. Every day is a new day to prepare for, and we're here to make sure the future works for everyone.A division of the Adecco Group – the world's leading HR solutions
provider
– LHH's 8,000 colleagues and coaches work with 15,000
organizations in over
6
0 countries around the world. We successfully help close to 500,0
0
0 candidates to enhance their careers every year. Our lo
cal expertise, global infrastructure, and industry-leading technology allow us to manage the complexity of critical workforce initiatives and the challenges of transformation. It's why most of the Fortune Global 500 companies choose to work with us.
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