Head of Marketing, Australia (Hybrid)
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.We are looking for highly motivated, performance driven individuals to be a part of our expanding team. Our continued success depends on it!Position Overview:Insulet is seeking a motivated and experienced Senior Marketing Manager with both HCP & Direct-to-Consumer Marketing experience. Reporting into the Country Manager, the Marketing Manager is responsible for customer acquisition, audience lead generation, engagement, retention strategies & direct management of agency partners for the Omnipod brand in Australia which includes management of budget. A key objective of the role is to develop and implement the short and long-term strategy to continue building the Australian brand & product launch to deliver consistent growth.ResponsibilitiesDevelop integrated marketing strategy and implementation plans for Brand and product launch. Maintain our global lead by delivering targeted localised online and offline strategies that adheres to our global brand strategy and resonates locally in Australian market.Responsible for developing the long term strategy (3-5 years) for growing the Diabetes portfolio across new segments in Australia.Has strong digital marketing experience and understanding. Develops the overall digital marketing strategy, manage and oversees all digital marketing campaigns, including SEO, SEM, social media, email marketing etc.Analyse key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven decisions.Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives.Build insights and knowledge of the customer and market and communicate this internally. Create and drive successful customer orientated marketing plans.Develop and lead the execution of integrated commercial launch and market development plans in the Australian Diabetes Technology space including core strategies, tactics, financial objectives and budgets.Lead and deliver overall brand management for Australia. This includes a mix of marketing programs in order to drive key brand performance metrics such as sales, awareness and equity.Design and manage lead generation, nurture, and retention strategies across online and offline channels in all parts of the customer journey, and across supporting stakeholders and ecosystems.Lead growth and development of all marketing channels - email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media.Develop community strategy to improve engagement and awareness of the brand and product.Drive business development by identifying new partners, channels and/or testing new media.Test, track and refine all strategies and tactics using data and analytics.Oversee adherence of internal/external approval and compliance process.Champion the brand within the business and ensure creative output is of the highest quality, meets brand needs, and is produced in an efficient and cost-effective manner.Manage budget for the Marketing function, be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.Required Skills, Behaviours and CompetenciesBe confident & articulate when managing external partners like external agencies and internal stakeholders.Strategic, creative, energetic, collaborative, analytical & critical thinker, have a growth mindset and be open minded.Ability to lead and inspire a team.Exceptional communication skills both written and spoken and ability to influence without authority.Ability to connect to the patient experience.Project Management ability.Build relationships globally/EU with Marketing professionals and leaders.This is a Healthcare/patient facing role where the candidate must be able to credibly work with a range of Healthcare Professionals and Patient Organisations.Education and ExperienceBachelor's Degree in Marketing/Business, MSc or MBA preferred. 10-15 years' marketing experience through traditional and digital channels and platforms.Additional InformationThe position can be hybrid or in-person at our Sydney office. The preferred location is Sydney. Travel is estimated at 15% but will flex depending on business need.About Insulet
Insulet Corporation is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Insulet employees are all focused on the same goal — to make a difference. Our relentless passion is to simplify life for people with diabetes.
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