The Sydney Morning Herald, The Age, Brisbane Times and WAtoday are part of Nine, Australia's largest locally owned media company and the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.
Our team is comprised of hundreds of Australia's best journalists, photographers, editors, producers and designers. We are passionate about what we do and we are always looking for ways to do it better. We support each other as a team and we encourage diversity of opinion. We embrace the rich history that comes with working for these mastheads whilst operating out of the most modern, advanced newsrooms in the country.
Job DescriptionWe are looking for an innovative and strategic leader to join our newsrooms as the Head of Growth Content for the Metro mastheads, a newly-created key role focused on driving new audience growth.
As the Head of Growth Content, you will take ownership of developing and executing strategies for video, audio and social media to reach new audiences. Reporting to the Executive Editor, you will work closely with editorial, audience, product and commercial teams to identify growth opportunities, align content strategies with storytelling priorities, and lead a team dedicated to amplifying content across digital platforms.
This is a high-impact, leadership role where your ability to think strategically and execute with precision will be essential to success.
Key Responsibilities:
Expand video and audio reach by developing and executing strategies for growing audiences on video/audio platforms like YouTube, Apple Podcasts, and Spotify.Identify additional growth opportunities by exploring new platforms.Enhance content amplification by overseeing the development of an updated social media strategy, driving high-impact content distribution to new audiences across social and search channels.Identify and drive content experimentation projects designed to reach new audiences and push the boundaries of content discovery and distribution.Maximise on-platform opportunities to enhance user experience and engagement, including aligning with emerging product capabilities, and adapting vertical video content practices.Lead and mentor a team focused on audience growth and content discovery.Foster collaboration across the newsroom and other departments to meet audience and business objectives.QualificationsWhat we would like to see on your resume:
Proven experience as a senior leader in a newsroom or digital environment, ideally with a focus on audience growth.Strong understanding of analytics and how to use data to drive decision-making.Demonstrated ability to lead a fast-paced, cross-functional team and drive results.Excellent judgement in identifying content that resonates with new audiences.Experience working collaboratively with editorial, product, and commercial teams.A creative, audience-first mindset with a passion for experimenting and innovating in digital content.Additional InformationOur Commitment to Diversity and Inclusion: We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
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