Head Of Group Marketing - Dendy/Icon

The Dendy Icon Group is one of Australia's leading independent companies comprising of Dendy Cinemas and Icon Film Distribution. We are seeking a dynamic, experienced marketing leader with a passion for cinema, film distribution, and customer engagement. This role requires someone who thrives in a fast-paced, creative environment, who can balance strategic thinking with hands-on execution. The ideal candidate has a strong background in entertainment marketing, digital innovation, and loyalty program management, paired with the ability to lead and inspire a team.
Key responsibilities include:
Develop & lead the marketing strategies for both Dendy Cinemas and Icon Film Distribution, including campaign planning and execution Drive customer engagement through targeted CRM campaigns for Club Dendy & loyalty initiatives Oversee the digital and social media strategy for the group, including website, email marketing & content creation Oversee Dendy and Icon's brand positioning Lead, mentor and develop the marketing and creative design team Oversee marketing budgets and campaign analysis The ideal candidate:
8+ years' experience in a senior marketing role within the film and cinema industry Proven experience leading & developing high performing teams Strong strategic planning abilities Strong creative vision Proficient in using data and analytics to measure performance Digital proficiency with a solid knowledge of digital marketing channels Exceptional written and verbal communications A love of film and cinema To apply please submit your CV and cover letter outlining your suitability for the role by Friday 15th November 2024.
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