Head Of Digital (On-Site), Byron Bay

Travel discounts, health & wellness benefits Competitive salary package, training & career progression Team social events Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
The Opportunity The Head of Digital is a senior marketing role that will oversee the digital marketing portfolio strategy, ensuring the TripADeal brand fully embraces digital engagement with our customers and evidence based decisions are made using data, analytics, and intuition, enabling TripADeal to deliver improved engagement with their customers while optimising online customer experiences, sales and profit.
This role will utilise various tools to support and develop the strategic direction across the entire digital media mix such as (and not limited to) paid search, paid social, digital video, email, notifications, mobile, web and App with the aim to build awareness, grow traffic/audiences and increase engagement. In addition, the role will work closely with the various departments on delivery of services across the full range of digital capabilities - campaign optimisation, selected web development, CRM, digital analytics and customer experience innovations.
Organisational Structure You'll report to our Chief Marketing Officer, and lead a team of up to 5. This permanent full-time position is 100% onsite working from our Byron Bay HeadQuarters, working Monday to Friday, 8-4pm or 9-5pm - you choose!
A Day in the Life Improving customer experience across all channels (mobile, web, APP) and associated notifications in partnership with the Operations, Sales & Service and Executive team, while providing direction of digital marketing across multiple channels  Supporting the UX/UI experience of customer facing assets to ensure strong conversion, that's always built with customer experience in mind Driving new customer sales, retention and repeat business, while reducing the cost of sales, and setting KPIs that drive down the cost per acquisition and facilitate easily accessible methods of customer engagement Responsibility of the customer retention strategy and implementation including customer automated comms, website notifications, loyalty program delivery, etc. Ensuring appropriate budget allocations to support each campaign in-line with the agreed strategy, objectives and total spend Ensuring all website activity is captured and improved, supporting optimisations of media channels, and analysing data and metrics to measure the effectiveness of digital campaigns and making data-driven decisions to optimise performance Ensuring compliance with relevant regulations in digital marketing and data privacy related to subscribers and customer data  To be a Front Running Candidate Minimum of 9 years experience in a senior digital media/marketing role, leading cross functional teams across digital marketing Demonstrated e-commerce expertise resulting in increased conversion rate and ultimate sales Digital customer journey strategic experience and large  digital media budget management Experience providing strategic direction for teams running Paid Social, Paid Search, Digital Video, Email marketing Proven experience in improving Return on ad spend (ROAS) across paid digital media channels Customer data management experience, primarily related to email subscriber management  Experience managing Martech platforms such as Salesforce Marketing Cloud, Smartly, Qualtrics, Google Analytics Note: Experience with platforms similar to these acceptable CRO experience and testing frameworks  The successful candidate will be required to undergo a Qantas background check Why TripADeal? Competitive salary package Learn, develop and advance your career within TripADeal Fun, casual working environment, where shoes are optional Staff travel discounts Employee Assistance Program $1,040 per annum of subsidised gym memberships Regular social get togethers Savings and discounts on groceries, electronics and homewares Volunteer leave as part of giving back to the local community See your next destination as Head of Digital for TripADeal? Your future pathway is just one click away. Apply now! 
Working with TripADealOurCore BeliefTravel is an experience that should beenjoyed
by everyone and we'reproud to make it an affordable option for all.
A bit about you * Required field Title * First name * Last name * E-mail * Digits only or add + for international numbers
Street * Street Cont. City, Town or Suburb * Postcode or Zipcode * Country * State, Region or Province * LinkedIn URL (Please click on your profile and copy the URL from your profile page.)
A requirement of Qantas is that all staff obtain an Australian Security Identification Card (ASIC) which involves a thorough background check. Do you accept obtaining this card would be a requirement of landing the role, including covering costs to obtain your identification documents if needed? * Yes No - please let us know if you have any queries in the interview. For ASIC purposes, what is your full legal name, including any middle names? * If you have been referred by a member of our team, please provide their full name What kind of work are you looking for? * Permanent - Full time Permanent - Part time Contracting Which of the following statements best describes your right to work in Australia? * I'm an Australian citizen I'm a permanent resident and/or NZ citizen I have a family/partner visa with no restrictions I have a temporary visa with restrictions on work location (e.g. skilled regional visa 491) I have a temporary visa with restrictions on industry (e.g. temporary activity visa 408) I require sponsorship to work for a new employer I have a holiday temporary work visa I have a graduate temporary work visa I have a temporary visa with restrictions on work hours (e.g. student visa, retirement visa) This is a 100% in office role that cannot be performed remotely. Does this position still suit you? * Yes No Do you currently live in the region you want to work from? * Yes - I live locally No - I need to relocate for my new role How much notice are you required to give your current employer? * None, I'm ready to go now! 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 or more weeks Do you have any secondary interests that you think could create a conflict of interest if you were successful in landing this role? For example, will you run your own travel business, or work for a business that competes with TripADeal. * Yes No How many years' experience do you have in a senior digital media/marketing role? * Less than 1 year 1-3 years 3-6 years 6-9 years 9+ years Do you have experience in providing strategic direction across paid Social, Paid Search, Digital Video & Email marketing, and large digital media budget management? * Yes No Do you have experience managing Martech platforms e.g. Salesforce Marketing Cloud, Smartly, Qualtrics, Google Analytics? * Yes No Are you planning to take any leave within the next 6 months? If yes, please provide dates. * What's your expected annual base salary? * Is there anything else that you'd like to share about yourself? What weren't you getting from your last/current role that has made you look elsewhere? Everyday is different here. From dealing with on tour emergencies, to booking customers onbucketlist package holidays. It's so good to learn new things about countries I haven't been to orwould have never thought of travelling to. There's always something new to experience here
I started as a travel consultant less than a year ago, TripADeal has given me the opportunitytolearn from other departments, take on new exciting tasks, and develop into a leadership role
Terms & Conditions
TripADeal may collect personal information during the recruitment process including IDinformation such as your name, postal or email address, telephone numbers, licenses, date ofbirth, your resume and related material, your work history and education history and anyother information we consider necessary for TripADeal's recruitment process.
TripADeal may collect information directly from you, or where relevant, from a third partywith your consent. For example, TripADeal may seek information about your prior employmenthistory through reference checks, your eligibility to work in Australia through a visastatus check, or any other information through publically available networking sites such asFacebook, Instagram and LinkedIn. If your application for employment is successful and youare offered employment with TripADeal, as a condition of employment, TripADeal will ask youfor evidence of your identity and legal entitlement to work in Australia. We will also askfor personal information, such as emergency contact details, tax file number and bankaccount details which will form part of your employee file.
TripADeal may use your personal information in order to assess your application forpositions at TripADeal and invite you to apply for future positions of interest to you,unless you notify us that you do not wish for this to occur. We may disclose your personalinformation to related companies of TripADeal for the purpose of enabling those companies toconsider you, and contact you, in relation to future positions of interest with TripADeal orits related companies.
TripADeal will store your personal information in accordance with its general privacypolicy, available here . If you wish to access or correct any of your personalinformationheld by TripADeal, please use the contact details set out on the privacy policy page.
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