About The Business:
Join Australia's leading and fastest-growing health and sports supplement business. Boasting a strong e-commerce platform and an extensive network of retail stores nationwide, they support hundreds of thousands of individuals in reaching their health and fitness aspirations.
About The Role:
As the Head of Digital Marketing, you will lead the development, execution, and management of innovative digital marketing across all our brands. Your expertise will drive the success of our clients' paid media campaigns, affiliate marketing, mobile app growth, and overall digital strategy. This role requires a highly skilled professional who excels in both strategic planning and hands-on execution, particularly in platforms such as Meta, Google, and TikTok, to optimize performance and maximize ROI.
Responsibilities: Lead digital marketing strategy development to drive growth and brand visibility across all channels. Optimize paid media strategies (search, social, display, video, programmatic), focusing on Meta, Google, and TikTok. Effectively manage digital marketing budgets to maximize ROI and growth. Build and manage affiliate partnerships to enhance performance. Own the app's performance, driving campaigns to boost subscriptions and usage. Lead and inspire a high-performing digital team, fostering innovation and collaboration. Stay updated on digital marketing trends and tools to maintain cutting-edge strategies. About You: 5+ years digital marketing experience with expertise in Paid Social and Search (Meta, Google, TikTok). Proven performance marketing skills in data analysis, optimization, and delivering measurable results. Experience in affiliate marketing and app management is a plus. E-commerce experience required; retail background is a bonus. Strong leadership skills with a track record of managing high-performing teams. Creative mindset with knowledge of Canva, Adobe Photoshop, or Illustrator. Excellent communication and stakeholder management skills. Highly organized with the ability to manage multiple projects in a fast-paced environment. Results-driven with strong problem-solving and commercial acumen. Ideally this candidate will be based in Canberra however we are open to having conversations with candidates who are open to travel to and from Canberra. If this role sparks your interest please apply today or contact or 0411945552 for a confidential discussion.
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