It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. Afterpay is looking for a Creative Leader to join the Afterpay Brand Creative team in Australia. The AP Brand Creative team is responsible for bringing imaginative work to life while building awareness for our brand and products. The team consists of creatives and producers who translate GTM strategy into powerful and purposeful creative that inspires and equips customers to live better financial lives using Afterpay. As the Creative Leader, you will oversee the development of exceptional creative responses for key projects, including brand campaigns, product marketing, sales campaigns, and consumer campaigns with top retailers. The team handles both consumer-led and B2B initiatives, delivering outstanding results across multiple mediums such as ATL, CRM, VM, partnerships, sponsorships, digital marketing, website development, social media, content creation, and more. You will empower agency partners and embedded creatives across AU, NZ, UK, and CA to execute high-quality work while ensuring exceptional brand consistency across all touchpoints. As a passionate storyteller and hands-on leader, you will craft marketing narratives that put our customers at the center and articulate the relevance and practical application of our customer value proposition at scale. In this role, you'll also mentor and manage a creative team, fostering collaboration across Afterpay to launch creative experiences that drive our mission, business, and brand forward. Reporting to the Head of Creative, Cash App (Brand & Integrated Marketing) based in NYC, you'll support the Brand Creative team and partner with the INT Marketing and Trade team while managing a team of Creative Directors, designers, and writers. You will: Manage and/or influence creative direction for all INT marketing / Trade campaigns Translate GTM strategy into powerful and purposeful creative that inspires customers and deepens understanding Collaborate with global peers to establish cohesive brand aesthetics and creative direction across external platforms Work with writers to develop language that is clear and effective Set and meet deadlines for various projects; oversee creative from agencies Evaluate trends, assess new data and keep up-to-date with marketing techniques Build and manage a team of talented creatives while fostering an inclusive design community Collaborate with creative leadership to establish brand aesthetics and creative direction Partner with cross-functional peers to establish and define the brand marketing strategy, OKRs and roadmaps Work with partners across Afterpay to guarantee an integrated brand experience
Qualifications 15+ years of experience as a creative 6+ years of management experience Strong sense of both product and brand realms Exceptional conceptual, copy and design skills Experience translating established brands into new expressions and spaces Experience with advertising and the product development process Clear point of view on creative and an openness to new ideas Ability to lead and oversee multiple, simultaneous integrated marketing campaigns Understanding of how to leverage creativity to meet business goals Passion for recruiting, motivating, and managing a team of experienced creatives Composure in the face of ambiguity and an ability to effectively work with multiple leadership styles An action bias and intense desire to solve problems Unmatched attention to detail and due diligence A bias towards transparency and communication A generous dose of humility Extreme empathy for the customer, your teammates, and the company mission
For consideration, please submit a portfolio of work with your application and provide the password, if necessary to view your work.
Additional Information We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. We want you to be well and thrive. Our global benefits package includes: Retirement Plans Employee Stock Purchase Program Wellness perks Paid parental leave Paid time off Learning and Development resources
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role. #J-18808-Ljbffr